Visual Analysis Essay Example | Topics and Well Written Essays - 750 words

Visual Analysis - Essay Example However, a tiger soon mauls him as they wander about the jungle, leaving the woman alone. The initial parts of the storyline depict a confused woman left alone too face all the horrors of the jungle. The directors employ visuals to take the audience through the stages of struggles for survival up to a point where the woman realizes the power within her to be the master of the jungle. As such, one can conduct a visual analysis of the music video using thesis statement that human beings are the masters of their environments as long as they are ready to overcome their challenges. A visual analysis of the music video confirms this assertion as shall be indicated below. To begin with, a visual analysis of the music video reveals a lot about the woman and her interaction with the jungle. The directors used color, shape and line to bring out her turmoil. As one may see (Roar 00:00:55), a visual analysis of the music video depicts the woman as scared, confused and as in torment. The form and shape of her face reveals a reaction to something scary. She is either screaming or completely disoriented about something. Use shape and form also reveals that spiders are attacking her. This gives her creeps and sends cold chills up her spine. One may also observe that the use of color and background light have also been employed to bring out the situation in this context as Patterson (48) observes in visual analysis. Use of fading dark colors in the background confirms that she is out by herself in the jungle at night. Such an understanding enables the audience to put themselves in her situation and possibly comprehend her reactions. It also serves as a precursor to the later development in other scenes. Color and light are very instrumental in sending a message about the sub-theme depicted, which is fear on this case. Such visuals are critical for various analyses as Block (79) indicates. However, she starts to be acquainted with the world around her as depicted in this caption . In this scene, one may observe that the woman is now starting to be acquainted with the jungle. At scene 00:02:27, a visual analysis of the music video now depicts the woman in a different way. The directors have contrasted this scene with the previous ones where the woman was in total shock and fear. The use of warm colors with cool green colors in the background now brings out the woman as quite comfortable in her environment. She has made clothing from leaves and other branches. Shape has been used to bring out a calm and confident face while color values and tone confirm that she is better than before. She comes out as an emerging champion as far as adapting to an environment is concerned. He apparent ease with herself and confidence as she swings on a presumably huge hanging root of a tree may be taken to imply her progress in mastering her environment. Another visual feature that the music video employs is space. Although the woman in the music video has mastered her environ ment quite well, the reality is that she is all alone with the animals in the jungle. She wishes to be home. When she stand on a branch and sends a shout-out to her animal friends, one may say that she is also trying to find out if some help could be forthcoming (Roar 00:02:40). A visual analysis reveals an empty space on her sides and in front of her. This is the space of separation after the air crash that has seen her as the only survivor in the thick jungle. Like in many visual depictions, the directors have

Oil and Global Warming in Saudi Arabia Essay Example for Free

Oil and Global Warming in Saudi Arabia Essay Oil has been identified as a very important resource; it provides a lot of significant benefits to mankind. It is used for numerous purposes such as transportation, heating, electricity production, and industrial applications. It has a high energy density which makes it an efficient fuel source plus the fact that it is fairly easy to transport and store. Its versatility is of great importance, and this is proven by being by most valuable commodity in world trade (O’Rourke Connolly, 2003,). According to Doyle, it is estimated that two billion dollars switch hands in petroleum transactions, making it the world’s first trillion dollar industry (cited in O’Rourke Connolly, 2003). Oil is very profitable for corporations as well as for governments since oil taxes generate a lot of income. Oil is important for the national economic viability of Saudi Arabia as it accounts for more than 80 percent of total national exports. Other countries that are dependent on the oil business are Libya, Kuwait, Iran, and Venezuela (O’Rourke Connolly, 2003). Environmental Effects of Oil Oil transport, refining, exploration, drilling, and extraction have had negative effects on the environment, but much attention has recently been focused on the negative environmental impacts of the use of oil. It is widely believed that burning fossil fuels contribute to global warming since carbon dioxide, an abundant greenhouse gas, is produced as oil is burned. Findings of the Intergovernmental Panel on Climate Change indicate that around three quarters of total carbon dioxide emissions come from fossil fuel use (O’Rourke Connolly, 2003). To be able to fully understand the how oil use affects global warming, it is necessary to get a clear understanding of the greenhouse effect. The greenhouse effect is a natural phenomenon. Imagine a greenhouse and that is just how the greenhouse effect works. Greenhouse gases such as carbon dioxide, water vapor, methane, and ozone trap heat thereby slowing its escape from the atmosphere. The dramatic increase in the release of greenhouse gases has brought about an abnormal increase in the average world temperature already estimated at around 1 percent at the turn of the century. However, without the greenhouse effect, the Earth would be too cold to sustain the currently thriving ecosystems (West, 2008b). Due to the fact that oil is a widely used resource and that oil produces significant amounts of carbon dioxide as it â€Å"generates roughly 30 percent more carbon dioxide from every unit of energy produced,† it can be inferred that dependence on oil has extensively contributed to global warming (Barry Frankland, 2001, p. 362). Importance of Oil to Saudi Arabia In all parts of the world, oil is considered as an important resource especially in modern life. â€Å"Any measures to reduce oil consumption were hampered by powerful opposition of certain governments and inter-governmental organizations† (Barry Frankland, 2001, p. 362). Oil is particularly of great importance especially to members of Organization of Petroleum Exporting Countries (OPEC) since it constitutes a great part of the income of member countries. Saudi Arabia is a member of the OPEC including Algeria, Angola, Ecuador, Indonesia, Iran, Iraq, Kuwait, Libya, Nigeria, Qatar, United Arab Emirates, and Venezuela. Saudi Arabia may be considered as the most important oil producer since it produces large amounts of oil as it accounts for 13 percent of the world’s total oil output. It makes up 35 percent of the OPEC’s total oil production in 1991. Saudi Arabia has also been identified as the â€Å"swing producer† of oil since it has the capacity to affect the level of supply and demand as well as affect international oil prices. Oil is important to Saudi Arabian economy as figures in 1991 pointed out that oil accounted for 73 percent of the country’s revenues. 90 percent of total oil exports in 1991 come from Saudi Aramco (Country Studies). However, data from Beyond Petroleum Statistical Review of World Energy shows that despite the knowledge of the implication of oil in global warming, the consumption still increased—the 3163. 5 million tonnes consumed in 1992 jumped to 3462. 4 in 1999 (Beyond Petroleum, 2008). Carbon Dioxide and Climate Change Despite the great number of proponents pointing to global warming as a real environmental threat, Idso and Idso (2008) indicate that it is â€Å"highly unlikely† that increases in carbon dioxide emissions will lead to global warming. They cited numerous arguments that would disestablish the link between the global warming and greenhouse gas emissions. They primarily indicated that there is a â€Å"weak short-term correlation† between carbon dioxide and temperature increase. Thus, the emissions may not be the likely cause of any warming that is being experienced or will be experienced. Even as both temperature and carbon dioxide emissions have increased, this does not necessarily mean that the two are interrelated. To identify a clear causal relationship, the presumed cause must precede the presumed effect. Several cycles of increase and decrease must also be present in order to make a concrete judgment that the two factors indeed affect each other. They also indicated that â€Å"a strong negative climatic feedback† will prevent any catastrophic warming from manifesting. These play a major role in the planet’s climate system but are totally ignored by scientists lobbying for the existence of global warming. They cited numerous other factors that would disprove the existence of global warming. II. Saudi Arabia The Oil Industry The Saudi Arabia landscape is characterized by the presence of several multi-million dollars worth of infrastructure created to support the oil production capability of the country. These infrastructures are costly investments made by different companies. The effort to contain the emission of carbon dioxide from oil manufacturing and processing sources has different impacts, particularly in economics. Another â€Å"important issue concerns taxes and duties on oil products consumed in oil-importing countries as well as environmental taxes and duties on emissions of carbon dioxide, aimed at curbing oil demand and potentially harming oil exporters’ revenues† (Noreng, 2006, p. 16). Oil production felt a decline. In 2002, daily oil production in Saudi Arabia was 8,928 thousand barrels, and this steadily climbed to 11,114 thousand barrels in 2005. However, this dropped to 10,853 and 10,413 thousand barrels in 2006 and 2007, respectively. Last year, Saudi Arabia’s total oil output dropped by 440,000 barrels per day and is the largest decline in the world last year. In addition, the whole of the Middle East produced 25,176 thousand barrels daily in 2007. The Middle East is also the world’s largest oil producer and holds the highest share in the world’s remaining oil reserves at 21. 3 percent with 264. 2 thousand million barrels. In measuring oil consumption, Saudi Arabia does not consume as much with 2,154 thousand barrels daily. The United States is the largest oil consumer with a consumption rate 20,698 thousand barrels per day (Beyond Petroleum [BP], 2008). Saudi Aramco and the Environment Saudi Aramco or Arabian-American Oil Company, which is based in Saudi Arabia, is the world largest oil company. It produces the most quantity of oil and also leads the count with its oil reserves. It has 102 oil and gas fields within its grasp as of the middle part of 2007. Its oil reserves amount to 259. 9 billion barrels and it produces 8. 9 million barrels per day. Its oil exports for the year 2006 amount to 2,541,692,569 barrels (Country Studies, 2008). Saudi Aramco has unveiled that it would help fight global warming through cutting carbon dioxide emission in the oil and gas business. Experts indicated that persuading Saudi Aramco to fight against global warming is a big step forward since it is the world’s largest oil producer. Saudi Aramco president and Chief Executive Officer Abdallah Jum’ah told a panel from 163 nations in a meeting in Germany about expanding the Kyoto Protocol that â€Å"the petroleum industry should actively engage in policy debate on climate change as well as play an active role in developing and implementing carbon management technologies† (Hammond, 2006, n. p. ). He clearly indicated that national oil players such as Saudi Aramco can make great contributions in forwarding anti-climate change efforts. During the meeting, Robert Socolow from Princeton University also indicated that 40 percent of the increase in carbon dioxide emissions comes from the oil industry. He also indicated that the oil industry is the major cause of global warming. Aramco officials also stated that research and development effort have already leaned towards removing or reducing carbon dioxide omissions coming from oil (Hammond, 2006). Saudi Aramco has expressed that it cares for the environment such that it has an Environment Protection Department that provides leadership on environmental issues and its operations are always environmentally responsible. Saudi Aramco considers the environment as a basic responsibility and a company commitment. The company has developed a variety of operational requirement that give consideration to environmental impacts such as â€Å"sanitary codes, project environmental assessments, air and water quality standards, occupational health regulations, hazardous material communication guidelines, waste management procedures, and vital oil spill contingency plans† (Saudi Aramco, 2008). The Environmental Impacts of Oil Oil has always been an environmental issue. From searching for oil, refining it and until its usage, it is always regarded as an environmental threat. Oil exploration and drilling are the first phases in the oil life cycle. It is also referred to as the â€Å"upstream phase† (O’Rourke Connolly, 2003, p. 593). Drilling and extracting oil affect the natural ecosystems, human health, as well as local cultures. It does not matter if the drilling is on-shore or off-shore; the effects are just the same. The physical modifications in the environment caused by oil exploration, drilling, and extraction are so devastating that they could be more harmful than a large oil spill. The more devastating effects of these are â€Å"deforestation, ecosystem destruction, chemical contamination of land and water, long-term harm to animal populations (particularly to migratory birds and marine mammals), human health, safety risks for neighboring communities and oil industry workers, and displacement of indigenous communities† (O’Rourke Connolly, 2003, p. 593-594). Oil exploration requires heavy equipment, and moving these equipment results in deforestation and erosion. Mobile rigs used for temporary drillings can reach weights of over two million pounds. On the other hand, drillings make use of large amounts of water and also contaminate it in the process. It is released afterwards which leads to the contamination of land. Exploration and extraction have also been known to produce large volumes of drilling wastes and associated wastes. In addition, oil processes make use of a waste pit where chemicals and other wastes from the oil process are being dumped. Exposure of these oil pits is a threat to aquifers as well as to animals and birds. They can mistake the pits for water holes, therefore engorging themselves in chemical waste. Exploration, drilling, and extraction also lead to a variety of health risks for humans. These risks may arise from radioactive materials that have surfaced from drilling as well as the bioaccumulation of oil, mercury, and other hazardous elements in animals that are consumed by humans (O’Rourke Connolly, 2003). Oil Spill Threat In order for oil to be delivered to different parts of the world, oil transport is necessary, and the main mode of oil transport is through oil tankers. However, moving oil using pipelines is becoming vastly popular. Oil currently accounts for half of all sea cargo and oil pipelines now spread more compared to railroads. Oil transport has also led to an environmental threat known as oil spills. Large oil spills receive much attention particularly because of media coverage; however, small cumulative spills go undocumented and measuring the amount of oil spillage from these proves to be significant. Accidents have been known to occur at all segments of transport as well as at each point of transfer. Also, since the 1960s, at least one large-scale oil spill has been documented every year (O’Rourke Connolly, 2003). Ocean transport of crude oil and petroleum products accounted for 3,000 gallons spilled per billion ton-miles in 1983 and nearly 8,000 gallons per billion ton-miles in 1984. Pipeline spills contributed less than 100 gallons per billion ton-miles for both years. (O’Rourke Connolly, 2003, p. 599) Oil spills have also been known to occur during extractions. A 2002 estimate by the National Academy of Sciences indicated that 38,000 tons of petroleum hydrocarbons from oil and gas operations were released into the world’s oceans (O’Rourke Connolly, 2003, p. 595). Saudi Aramco Oil Spill Contingency Plan Saudi Aramco has always been responsible in handling oil spills such that it has developed a contingency plan against to help counter oil spills. Saudi Aramco’s first focus on handling oil spills is being self-sufficient. It â€Å"built specialized oil spill recovery and containment vessels, and purchased equipment and materials to combat spills† (Zaindin, 1996, p. 2). In 1989, it even designated a committee to review and assess the anti-oil spill capabilities of the company. The task force made recommendations which were called the Global Oil Spill Contingency Plan which (1) â€Å"establish[ed] an oil spill policy for [the company’s] worldwide operations,† (2) â€Å"direct[ed] Saudi Aramco and its affiliates to join major cooperatives and assign[ed] regional responsibility for oil spills† and (3) â€Å"require[d] the development, implementation, and maintenance of regional and owned tanker oil spill plans† (Zaindin, 1996, p. 2-3). Saudi Aramco has also established an Oil Spill Committee in 1990 and this committee instituted a policy for the prevention and cleanup of oil spills resulting from the company’s operations. The Global Oil Spill Coordination Group was created to put into action and coordinate company activities that address the oil spills. If an oil spill takes place, a Regional Oil Spill Coordinator cleans the oil spill with the aid of an Oil Spill Response Team. The director takes care of the spill and is responsible for safe and efficient control, cleanup operations, disposal, restoration, as well as documentation processes. The response team is always ready as they receive special regular trainings (Zaindin, 1996, p. 3-4). Equipment that could effectively handle small to medium-sized oil spills have been stationed at the vicinity of the Red Sea and in case of any large oil spills, additional resources will be brought to immediately address the threat. Saudi Aramco has also inked ties with organizations that provide cooperative assistance in case of oil spill, namely, the Oil Spill Response (OSR) Ltd. based in England, Clean Caribbean Cooperative (CCC), Marine Preservation Association (MPA), Marine Industry Repsonse Group (MIRG), and the Gulf Area Oil Companies Mutual Aid Organization (GAOCMAO) (Zaindin, 1996, p. 4). III. Involvement Saudi Arabia and Japan Saudi Arabia has been involved in a lot of international treaties. One of these treaties was signed with Japan when both countries, among other things, acknowledged the importance of the stability of the world oil market as well as the importance of adopting security measures against global warming (Ministry of Foreign Affairs of Japan, 2007). Both sides reaffirmed the importance of the stability of the world oil market. The Japanese side expressed its appreciation and understanding for the Saudi Arabias balanced oil policy, which is a secure and reliable source for providing oil supplies to the international markets in general, and to the Japanese market in particular†¦while stressing the significance to further promote bilateral cooperation in energy, based upon mutually complementary relationship between Saudi Arabia, with its largest hydrocarbon resource in the world, and Japan, with its advanced energy-related technologies. The Saudi side expressed its intention to continue to assure stable oil supply to Japan, and the Japanese side expressed its appreciation for this (Ministry of Foreign Affairs of Japan, 2007). Both sides [also] decided that the international community should adopt appropriate measures against a possible global warming, based on the principle of common but differentiated responsibilities as stated in the international agreements on climate change. In this regard, the Japanese side expressed its willingness to develop its cooperation in both levels of government and private sectors to promote the clean development mechanism (CDM) that contributes to combating the possible global warming as well as achieving sustainable developments in the Kingdom of Saudi Arabia. Both sides reaffirmed the importance of the roles of the private sectors in both countries for promoting CDM projects (Ministry of Foreign Affairs of Japan, 2007). Saudi Arabia should use the power of the law, as well as submit to the rule of international law, in order for efforts versus global warming to be successful. â€Å"Law plays an important role in environmental protection at both the international and the national levels† (Chopra, Leemans, Kumar, 2005, p. 41). However, a drawback to this concept is the fact that Saudi Arabia itself shows signs of not being fully amenable to the stipulations of several international agreements and international laws on global warming. â€Å"Some OPEC countries (e. g. Saudi Arabia and Kuwait) also opposed the FCCC (Framework Convention on Climate Change) for fear of its potential impact on the price of crude oil† (Alexander Fairbridge, 1999, p. 637). The Clean Air Act and Addressing Global Warming The Clean Air Act is a law that has been passed by some countries in a hope to control air pollution and greenhouse gas emissions. Numerous developed countries such as the United States, Canada, and the United Kingdom have adopted such laws and even some third world countries have done so. Saudi Arabia has yet to adopt such a law. In the United States, the Clean Air Act is a federal law which means that its coverage spans the whole country and it has been an effective tool in regulating greenhouse gas emissions. The Environment Protection Agency (EPA) plays a crucial role in regulating processes regarding the law such as setting limits on certain air pollutants. The Clean Air Act which resulted in reduced air pollution has improved human health as well as the status of the environment. Since 1970, the six common air pollutants have been reduced to 50 percent while air toxics from large industries including oil refineries have been reduced by 70 percent. Additionally, new cars are 90 percent cleaner and are expected to be a lot cleaner in the future. Ozone depleting chemicals such as CFC’s have also ceased production. This all happened while the economy prospered and energy and vehicle use increased (EPA, 2008). The same benefits could possibly be reaped if Saudi Arabia would adopt the same policies. The 2007 Climate Change Performance Index indicated that Saudi Arabia is at the bottom of the list when it comes to addressing global warming followed by the United States, China and Malaysia. Sweden, Britain and Denmark were identified as the countries that have been doing the most to prevent further global warming. Nevertheless, the report indicated that what Sweden, Britain and Denmark are doing are not enough to prevent further climate change. IV. Organizations Different organizations and alliances take part in addressing global warming, like the Kyoto Protocol and the WTO. While Saudi Arabia is an active international player, it is not always in agreement with the rest of the group. Referring to the act of non compliance to the Protocol’s instituted policies, Grosse (2005) stated that â€Å"Saudi Arabia has been among the non-Annex I countries that have been particular to the Protocol† (p. 155). â€Å"The issue of subsidies favoring the coal, nuclear renewables sector has been raised by Saudi Arabia in the WTOs Committee on Trade and Environment,† according to Yamin and Depledge (2004, p. 256), in reaction to the WTO policies. The Kyoto Protocol The Kyoto Protocol is one doctrine that binds nations that have ratified it to help fight against global warming by reducing their emissions of six greenhouse gases, namely, carbon dioxide, methane, nitrous oxide, sulfur hexafluoride, HFC’s and PFC’s. It was instituted in Kyoto, Japan on December 1997 and was opened for ratification on March 16 of the succeeding year. The main goal of the Kyoto Protocol is to reduce greenhouse gas emissions to 5. 2 percent below the 1990 greenhouse gas emission levels from 2008 to 2012. Countries that have bound themselves to the protocol must adopt certain policies and strategies in order to meet the specified emission targets. However, the protocol has been subject to a lot of debate because it exempts developing countries, such as China and India as well as Saudi Arabia, from having emissions cuts. The United States refused to ratify the Kyoto Protocol because of the exemption of the developing countries. US President George W. Bush also stated that they will not sign the protocol because it does not bind developing countries and that it would be harmful to the US economy (West, 2008a). Late in 2004, the government of Saudi Arabia has approved of the Kyoto Protocol, but being a developing country, Saudi Arabia is not bound to adopt any cuts on greenhouse emissions although it is expected that the Saudi Arabian government will suffer huge financial losses as the developed countries approve the protocol. According to Saudi Oil Minister Ali al-Naimi, the government will have accumulated losses amounting to $19 billion by 2010 because of the policies that the developed nations will adopt in order to reduce their emissions to meet the specified targets (Planet Ark, 2004). Carbon Capture and Storage Carbon Capture and Storage (CCS) is one approach that scientists are looking at which could probably help mitigate global warming. It has been regarded that CCS will reduce the costs associated with mitigating climate change as well as provide flexibility in attaining greenhouse gas reduction goals. CCS makes use of new technology. It collects and concentrates the carbon dioxide produced in industrial and energy related sources and transports it to a storage location where it will be kept away from the atmosphere. This would allow the use of fossil fuels such as oil with a minimum level of greenhouse emissions (Metz, Davidson, de Coninck, Loos, Meyer, 2005). Geological storage is one form of CCS. It is done by injecting carbon dioxide in dense form into rock formations underground. Porous rock formations have great potential in storing carbon dioxide. Such rock formations may include those that previously hold oil and natural gas. This kind of carbon storage is already being used in three industrial sites, namely, the Sleipnir Project in the North Sea, the Weyburn Project in Canada and the In Salah Project based in Nigeria. Moreover, 30 megatons of carbon dioxide per year is injected for Enhanced Oil Recovery (EOR). This is mostly in Texas and the United States. This system of carbon capture and storage makes use of almost the same technology used for the exploration and production of gas (Metz, et al. , 2005). Geological storage may however be associated with some risks. Leakage from stored carbon dioxide may provide certain risks which are classified as either global risks or local risks. Global risk is identified as the release of carbon dioxide which will have significant effects on global warming. On the other hand, carbon dioxide leakage may also expose humans, ecosystems and groundwater to certain risks. These are the local risks (Metz, et al. , 2005). Annex 1 shows an overview of geological storage. Annex 1: Overview of Geological Storage Another type of carbon storage is ocean storage. It is done by injecting captured carbon dioxide at depths of greater than 1,000 m. under the ocean. This would isolate the carbon dioxide from the atmosphere for centuries. Consequently, the stored carbon dioxide will become part of the global carbon cycle. However, just like geological storage, ocean storage also has certain risks such that it can cause a great deal of harm. Studies have indicated that animals have been found with reduced rates of calcification, reproduction, growth, circulatory oxygen supply and mobility, and even an increased mortality rate. Annex 2 shows detailed information on Ocean Storage (Metz, et al. , 2005). Annex 2: Overview of Ocean Storage Mineral carbonation and industrial use is yet another form of carbon capture and storage. Mineral carbonation makes use of converting carbon dioxide into solid inorganic carbonates through some form of chemical reaction. Mineral carbonation is actually a natural earthly process called â€Å"weathering† but human intervention needs to hasten this process since it is too slow to become a viable carbon storage system. Industrial use involves using carbon dioxide â€Å"directly or as a feedstock for production of various carbon-containing chemicals† (IPCC, __, p. 39). Industrial use makes use of chemical and biological processes wherein carbon dioxide is utilized as a reactant. The industrial use of carbon dioxide can help keep carbon dioxide out of the atmosphere by instead diverting it into a â€Å"carbon chemical pool†, but this measure will only be of great benefit to preventing climate change if there is a significant amount of carbon dioxide taken away from the atmosphere. Refer to Annex 3 for more detailed information (Metz, et al. , 2005). Annex 3: Mineral Carbonation and Industrial Use Saudi Arabia and the Organization of Petroleum Exporting Countries (OPEC) have expressed support with the development of this technology. Norway also demonstrated great interest with Carbon Capture and Storage technology. Norwegian Oil and Energy Minister Aaslaug Haga has requested the support of the Saudi Arabian government in the development of CCS to which Saudi Oil Minister Ali al-Naimi responded eagerly. Dagens Naeringsliv quoted al Naimi saying that â€Å"both Saudi Arabia and Norway are concerned about the environment and want to reduce emissions with all possible means. CO2 capture and storage is an excellent way to reduce emissions† (Acher, 2008, n. p. ). These countries want carbon capture technology included in the Clean Development Mechanism so that industrialized countries can cooperate to help advance this technology (Acher, 2008). According to the European Technology Platform on Zero Emission Fossil Fuel Power Plants, it is the lack of funding which impales research on carbon capture which then limits its potential (Kanter, 2008). The King of Saudi Arabia announced that the Saudi Arabian government will shell out 300 million USD for research on climate change, and this includes Carbon Capture and Storage technology. Kuwait, Qatar, and the United Arab Emirates also made an assurance that each of them will be giving $150 million each tom support the Saudi Arabian endeavor (OPEC, 2007). Saudi Arabia shelling out that huge an amount of money for climate change research would indicate that the kingdom is now giving attention to climate change. The World Trade Organization Saudi Arabia is now also a part of the World Trade Organization (WTO) and has recently signed a bilateral trade agreement with the United States. The trade agreement came at a good time since Saudi Arabian imports have experienced a decline. The WTO has become a sign of respect and acceptance for Saudi Arabia particularly because it is the only GCC country and the largest oil producer (Zahid, 2005). Saudi Arabia initially did not join GATT, the WTO’s predecessor global trade agreement because oil, its sole export at the time, was not part of GATT (still not part of WTO). Later, as the Kingdom developed its downstream oil and petrochemical capacity, joining WTO became a key imperative in order to protect its exports from inordinate tariffs by mature, high-cost producer countries. (Zahid, 2005) For new aspirants at the WTO, rules may be harsh such that they will need to sign bilateral agreements with any member country that requests it, and the terms will have to be extended to other member countries. Afterwards, a multilateral agreement should be inked with all member countries before being admitted into the WTO (Zahid, 2005). According to Zahid, the WTO had some negative impacts on Saudi Arabia but the WTO may be likened to a medicine. â€Å"It is painful to swallow but it eventually makes you better† (Zahid, 2005, n. p. ). In the short term, the WTO will hurt Saudi Arabia, but in the long run, the Saudi Arabian economy will prosper because of the WTO such that there will be increased transparency, protection of copyrights, rule of law, and foreign investment. Saudi Arabia’s exports will also have access to WTO member countries (Zahid, 2005). The full impact of WTO will be a long and unfolding story for the country. We still need to know the details of the final agreement. WTO has given other countries long implementation periods and many exceptions. Also, we have to see what the final Saudi offer is in terms of tariffs, sectors, binding rates, etc. With this report, we start a series on what the WTO means for Saudi Arabia. (Zahid, 2005) On one point of view, it is regarded that the WTO can enforce better greenhouse gas reductions compared to the Kyoto Protocol. Peter Franklin of the Guardian proposes the: Negotiat[ion of] a successor to Kyoto and then let the WTO enforce it. Nations that failed to meet their carbon targets would have a proportionate tariff slapped on their imports. Such a system could even be used to deal with countries that refused to sign up to the new agreement. The WTO would unilaterally impose a target on each non-signatory nation, with their excess carbon emissions and consequent penalties being assessed in absentia. The export-led economies of China, India and other key Kyoto absentees would be particularly susceptible to such pressure (Franklin, 2006). The Kyoto Protocol has no fangs and this could be filled in by the WTO as those who do not approve of reducing greenhouse targets will have to suffer some consequences from the WTO. This could however be treated as a disrespect to a country’s sovereignty. In the long run, since the WTO would attract more foreign investment, foreign investments will also be encouraged in developing alternative, renewable energy solutions in Saudi Arabia. Consequently, CCS can thrive from a commercial point of view as the awareness of climate change would trigger interest in forwarding this technology for economic gains. The WTO system encourages a good government, which in turn will help in framing policies for increased participation in anti-climate change efforts. V. Problems and Solutions The planet’s worsening climate condition is partly the doing of the industrial cities in Saudi Arabia, from where carbon dioxide emissions from oil manufacturing and processing come from. The investment of Saudi Arabia in finding solutions for the problems posed by global warming is research and resources. Countries like Saudi Arabia allocate funds for studies. It focuses its studies on oil-related aspects of global warming management. It is important for countries to sponsor studies so that they can get first hand information about global warming and its implications. â€Å"Nations should foster the continued development of these epistemic communities not only to stimulate new avenues of research, but also to help create greater opportunities for consensus building and coordinated action† (Lee, 1995, p. 14). In reducing carbon dioxide emissions coming from oil, there are a variety of methods that could be adopted. One is eliminating subsidies to prevent increase in consumption levels. Simply saving up on energy use can help alleviate greenhouse emissions. Resorting to renewable energy sources provides great potential in dealing with this environmental threat since these renewable energy sources produce no amount of emissions whatsoever. For countries like Saud

1. Why do you think people are ?religious?? What particular aspects of

People are religious for many reasons. These include the difference religion makes in life and how religious beliefs influence actions. Religion structures a religious person’s life. More than three quarters of the world’s population consider they belong to a religion. All aspects of religion are reasons for a person to be religious. For some, the difference that sacred places, books, prayer and celebration make is significant. Others, the belief that there is something beside our own world or the difference having a figure to follow can change a life. Sacred places can help a person to have an ambition in life, a reason to live – to reach this sacred place, for example the Holy place of Mecca for Muslims, a pilgrimage is taken, and this is a life experience for many Muslims. Books help many understand life, and much of being religious is about understanding. They answer questions and instruct you in the right direction in life. Prayer can be seen in two ways, in my opinion. The first is to pray to a God, to keep you and your loved ones safe, for security. Secondly, it gives a person a daily or weekly ritual, which can help in structuring lives. By having this structure also gives a person security and sometimes controls emotions in a very complicated society we live in. Celebration can be an appeal to religion, if a not strong one. Celebrating a belief among others passes on the faith to the future generations. The dictionary definition for â€Å"religious† is â€Å"Pertaining t...

Does The Government Control Our Rights? :: essays research papers fc

How many rights do you have? You should check, because it might not be as many as you think. Some people are not concerned that the police can execute a search warrant without knocking, set up roadblocks, and interrogate innocent citizens. Nor are they concerned when a drug dealer receives a life sentence for selling a quarter gram of cocaine for $20 (Bailey). When you combine current events with the widespread need of people to fit into society, we should all be concerned. The Bill of Rights, when written, established and protected our personal freedoms from government interference. For centuries, governments have tried to regulate information thought to be inappropriate or offensive. Today’s technology has given the government an excuse to interfere with free speech. By claiming that radio frequencies are a limited resource, the government tells broadcasters what to say and what not to say. The FCC (Federal Communications Commission) carefully monitors news, public, and local programming for what they consider obscenity (Hyland). As in speech, technology has provided another excuse for government intrusion in the press. The Secret Service can confiscate computers, printers, hard disks, and mail from electronic services they do not consider a press. Entire stores of books and videotapes are seized because of sexually explicit material. The Bill of Rights and the First Amendment exists to protect speech and press that is unpopular. â€Å"Everyone has the right to freedom of opinion and expression (Steele).† If unpopular ideas did not exist, we would not need the First Amendment. The right to bear arms is so commonly challenged that it has its own name: gun control. Banning weapons not for â€Å"legitimate† sporting purposes is a misuse of the right to bear arms amendment. â€Å"If the need for defense arises, it will not be herds of deer that threaten our security, but humans (Steele).† It is an unfortunate fact that the guns we need for defense are guns that attack people not animals. The right to be secure in your home goes hand in hand with the right to bear arms. A law that went into effect in 1991 allows the tax assessor to enter your home and list your personal property for tax purposes. Being required to tell the state everything you own and submitting to an invasion by the taxman is not being secure in your home. Maybe that is why the government controls guns.

My Dream

My Dream Holiday My dream holiday doesn’t involve only one place but the whole world, because it is to tour the world’s most astonishing places. Firstly there’s Manhattan. New York. As one of the most popular tourist destinations and heavily populated places anywhere in the world, Manhattan offers something for everyone, including vast amounts beauty, irrelevant of what you consider to be beautiful.From the lush greenery and openness of Central Park to the awe-inspiring and breathtaking view from the top of the Rockefeller Centre to the iconic Statue of Liberty, it would be difficult for anyone to visit Manhattan and not find part of it stunning. It was not until the voyage of Henry Hudson, an Englishman who worked for the Dutch East India Company, that the area was mapped. Hudson came across Manhattan Island and the native people living there in 1609, and continued up the river that would later bear his name, the Hudson River, until he arrived at the site of pre sent day Albany.Secondly there’s Ireland There’s one town in particularly which is a â€Å"must†. This town is called Killarney. It is located in the province â€Å"Munster† in Country Kerry. Its population was last taken in 2006 and found to be 16931 people. Killarney has featured prominently in early Irish history, with religious settlements playing an important part of its recorded history. Its first significantly historical settlement was the monastery on nearby Innis fallen Island found in 640ad by St. Finian the Leper, which was occupied for approximately 850 years.Thirdly there’s Meteora, Greece. The word â€Å"meteora† means â€Å"Suspended rocks†. The area of Meteora on the Greek mainland is a collection of six monasteries that were constructed on limestone rocks many centuries ago. The six monasteries includes â€Å"The Holy Monastery of Great Meteoron, Varlaam, Rousanou, St. Nicholas Anapausas, St. Stephen and The Monaster y of the Holy Trinity. Their beautiful to look at both up close and from afar, each of the six Eastern Orthodox monasteries are still inhabited to this day. Then there’s the wondrous Creation located in Australia.The Great Barrier Reef. It is officially the largest reef system on earth. The Great Barrier Reef has almost 3,000 reefs encompassed within the 2,600 kilometer area of land that it covers. Although the Great Barrier Reef is clearly visible from space, it is when looking at it from underneath water when it truly appears to be beautiful and somewhat magical. Over 1,500 types of fish call the Great Barrier Reef home and in excess of 400 types of coral can be viewed in the area. Next on my list comes the extraordinary city, Venice.This is one of the most popular cities in Italy. Venice is known primarily for its canals, which provide both romantic and commuter travel within the city. There are, however, many other reasons why a visit to Venice is a must, notably some ama zing feats of architecture. It seems as if every step you take, you will encounter some aspect of the city worth admiring. The major sights like the basilica and piazza of San Marco are perhaps the city’s most famous. There is however much more, but there's always next time for the rest.

Seattle Research Paper

Seattle Research Paper Seattle Research Paper 1A Seattle Washington is not a major multiracial or multiethnic city. The white race, at 70.1% of the population, is the majority race within the city. The Asian population fallows behind at 13.1%. Soon after that is the Black population at 8.4%. The American Indian population of 1.0%, the Hawaiian/ Pacific Islander population of 0.5%, and other races of 2.5% finishes the city’s population percentages. (1) Because the white population has a heavy majority over the other races the spatial distribution is very widespread. The white population lives in both suburban and urban Seattle. The white population also lives in Tacoma as well as Everett; two areas not heavily resided in by other races. Whites, unlike the other races in Seattle do not tend to live in the suburb directly to the east of the downtown area. The white population also takes up residency in the area north of Seattle all the way through Everett. They also live south of Seattle even past the suburban Tacoma area. Whites have also taken residence in Mercer Island which is an area that other races tend not to reside. The Black population is spread as far as the white population, but does not have the same density as the white population. The area where there is the highest Black population is the suburban area directly east of downtown Seattle. The Asian population again is equally widespread as the white population but is not as dense. This population has its highest density in the same suburb to the west of downtown as the black population with about equal numbers in this area. But unlike the Black population the Asian population has higher numbers in the area towards the north of Seattle. The Hispanic population tends to spread northward of Seattle but is clustered within the city. This population most notably does not take residency in the suburb to the west of Seattle where the other minority races do. The Native American population tends to fallow the same distribution patterns as the Hispanic population. All remaining races are very spread out but clusters in the same area the Hispanic and Native American population does. The ancestors who first moved to Seattle were spread across the region not living in one particular area. 1B The main physical factor the creates an obstacle for Seattle residents is water. The city has the Puget Sound to the west and Lake Washington to the east. Because of this many people do not reside past these obstacles and live on the south and north side of Seattle. The population that lives on Bainbridge Island, the island directly across the Puget Sound, will tend to have a higher income and has more of availability to extended and alternate transportation. The population living across Lake Washington must have their own form of driven transportation available due to the lack of a mass transit system that far out of the main downtown area. As all of the population maps show many residents do not stray far from interstate 5 which leads directly into the city. The interstate spans south through Tacoma, north through Everett and just outside of the city splitting the downtown area from the suburb directly east of the main city. However this suburb is not cut off from the main city and has public transportation. Tacoma is also a popular suburb for lower income populations because it receives a mass transit light rail. This allows residents to travel to and from the city without the need of a car. The suburb to the north of Seattle is heavily populated by the white population. This suburb receives little public transportation buses and no light rail services. Interstate 5 does run straight through this area so the majority of the residents do need a car or other self transportation. The Everett area receives neither public transportation nor light rail but interstate 5 does run by the suburb. 1C The Seattle area has a lot of public transportation, mass transit, as well as a major interstate system within the city as well as

just or injust essays

just or injust essays The most severe of all sentences: that of death. Also known as the death penalty, capital punishment this is the most severe form of corporal punishment as it is requires law enforcement officers to kill the offender. It has been banned in many countries, in the United States, an earlier move to eliminate capital punishment has now been reversed and more and more states are resorting to capital punishment for serious offenses such as murder. An Eye for and eye, a life for a life, who has never heard of the famous lex talionis? The Bible mentions it, and people have been using it regularly for centuries. We use it in reference to burglary, adultery, love and many other situations. However, some people use it on a different level, some people use it in reference to death. One steals from those who have stolen from him, one wrongs those who have wronged him, but do we really have the right to kill those who have killed. Today, there is a big controversy over capital punishment whether o r not it works, or if it is morally right. We have a certain privilege on our own lives, but do the lives of others belong to us as well? Do we have the right to decide the kind of lives others can or cannot live? We find someone guilty of murder and sentence him to death, does that not make murderers out of us? Can justice justify our acts? Those who assist in the death penalty are they not partners in crime? Is the death penalty a "Cruel and Unusual" punishment or is it now a necessary tool in the war on crime? With the increase in crime and violence in our society, how does the death penalty affect a North American family? Use of the death penalty has declined throughout the industrial Western World since the 19th century. In 1972, movement in America to have the death penalty declared unconstitutional during the landmark case of Furman v. Georgia, which declared the death penalty cruel and unusual punishment. However, after a Supreme Court decision i...

Career as Periodontist Essay Example

Career as Periodontist Essay Example Career as Periodontist Essay Career as Periodontist Essay Dentistry is a rewarding career option that deals with the study relating to mouth, teeth, gums and other hard and soft tissues of the oral cavity. It is the occupation concerned with prevention and treatment of supporting tissues, oral disease and particular diseases of the teeth. Dentistry, in recent times, is offering great career opportunities to the professionals in the field. Dental disorder has become a common problem among people of all sections of the society. With the development of recent science and technologies, the treatment procedures have also changed considerably. The opening of more specialized subjects like periodontics, oral pathology and orthodontics have all enhanced the scope in this field. Periodontology or periodontics is the specialty of dentistry that studies supporting structures of teeth, diseases and conditions that affect them. The supporting tissues are known as periodontium. A professional who practices this speciality field of dentistry is known as a periodontist. Periodontist practices a full scope of periodontics with expertise ranging from dental implants to cosmetic periodontal surgery, gum grafting and crown lengthening and specializes in a wide variety of periodontal disease devoted to restoring and enhancing the natural foundation of the smile using conservative, state-of-the-art procedures that will result in beautiful, long lasting foundation of one’s smile. Apart from the routine oral hygiene maintenance, other faculties which form the scope of periodontics are treatment of periodontitis, depigmentation of oral tissues, laser surgeries, reattachment procedures, gingivoplasty, implant surgeries, etc. Gum disease is the most common disease that afflicts mankind. It may be 20 years before a patient realizes they have it and by then it may be too late, as teeth may become loose and cannot be saved. Many people don’t realize that the issues that they are having with their teeth really are gum conditions, not teeth problems. In the early stages of the disease a dentist or hygienist can treat it; but as it progressively worsens a specialist is required to treat the gum disease. The periodontal team includes the periodontist, dental assistants and dental hygienists. The periodontist screens the patient, performs the surgical care, and provides continual care according to the patient’s needs. The dental assistant performs chair side assisting duties while the dental hygienist performs traditional hygiene procedures. The goals of periodontal therapy are to preserve the natural dentition, periodontium and peri-implant tissues; to maintain and improve periodontal and peri-implant health, comfort, esthetics and function. A periodontist is a dentist with a specialty. The specialty is the area supporting the teeth and its structures. He diagnoses and treats diseases by checking on the state of the patient’s mouth, gums and teeth. He is fully certified and qualified to prescribe antimicrobial medication and drugs to treat an infection or anything else that may need a prescription. Periodontists are able to perform specific surgeries that can improve problems that affect the gums that cannot be helped through nonsurgical means. Some of the periodontal surgeries conducted by these dental providers have a cosmetic element to them and can enhance and beautify the smiles of the people who have the work done. Dental implants are also part of the surgical options that this oral health care provider may offer. These are not the limit[pic], though and he or she may also offer other services that involve his field of expertise. The scope of a periodontist’s practice includes the diagnosis and delivery of care in a variety of areas:- Full periodontal diagnosis, treatment and management Gingival augmentation grafting procedures (free gingival grafts, connective tissue grafts) Root coverage pedicle and free soft tissue graft procedures Implant dentistry Interdental papilla reconstruction Regenerative therapy Crown lengthening procedures Gingival preservation at ectopic tooth eruption Removal of aberrant frenulum Prevention of ridge collapse associated with tooth extraction. Correction of the deformed edentulous ridge Cosmetic periodontal procedure Temperomandibular joint disease – diagnosis and treatment Supportive periodontal therapy for cancer patients Comprehensive management of dental care for elderly patients [pic] [pic] [pic] [pic] [pic] [pic] A broad range of therapies exist in periodontics. No single treatment approach can provide the only means of treating any one or all periodontal diseases. One treatment modality may be appropriate for one section of the mouth while another approach may be suitable at other sites. The treatment procedures include:- Chemotherapeutic agents Resective procedures comprising of soft tissue procedures like gingivectomy, gingivoplasty, various mucogingival flap procedures; osseous procedures like ostectomy, osteoplasty; and dental tissue procedures like root resection, tooth hemisection and odontoplasty. Periodontal regenerative procedures include soft tissue grafts, bone replacement grafts, root biomodification and guided tissue regeneration. Periodontal plastic surgery Occlusal therapy include minor tooth movement, occlusal adjustment and splinting. Preprosthetic periodontal procedures Replacement of teeth by dental implants Procedures to facilitate orthodontic treatment Management of periodontal systemic interrelationships when appropriate. A significant recent development in periodontal research has been the convergence of basic and clinical research resulting in a logarithmic increase in the rate of progress. Throughout the 20th century, investigators and clinicians sought to discover the causes and trace the natural history of periodontal disease. Noteworthy progress has been made on several fronts. It was once believed that oral hygiene and age accounted predominantly for variances in the prevalence and severity of periodontal disease; now, a number of innate, acquired and environmental risk factors have been identified. Insight into periodontal wound healing has fostered promising approaches to promoting regeneration of damaged periodontal structures. The progress made in understanding the nature of periodontal disease have been  complemented by equally noteworthy therapeutic advances. The coupling of surgical and medical approaches to treatment ushers in a new era in the management of periodontal disease. Laser-assisted new attachment procedure, the LANAP protocol, is a surgical therapy designed for the treatment of periodontitis through regeneration rather than resection. This therapy and the laser used to perform it have been in use for more than a decade. The last 25 years have brought unprecedented advances to our understanding of periodontal disease. Consider that in 1970 periodontitis was believed to effect most individuals over the age of 35 years, to progress steadily in an individual once initiated until teeth were lost, to be the primary cause of tooth loss. In the 25 years then, impressive research advances in the epidemiology of periodontal disease, the specific bacterial etiology and immunoinflammatory mediators of periodontal tissue destruction have greatly altered our view of periodontal disease. Thus, given these research advances in the understanding of periodontitis, what may the future hold for improved diagnosis and treatment of periodontal disease ? Impressive research into new ways to diagnose the periodontal diseases is well underway. Investigators are seeking new ways to diagnose an individual’s degree of risk for periodontal disease initiation, susceptibility to disease progression, level of disease activity and the likely response to treatment and recurrence of active disease. New diagnostic tests should greatly advance our ability to more accurately and specifically diagnose periodontal disease. The future also looks promising for new treatment strategies to slow or arrest periodontal disease progression. Likely, we have barely scratched the surface in studying the efficacy of locally delivered antimicrobial agents to alter the disease progression. The future also holds promise for slowing disease progression by blocking inflammatory pathways important in periodontal tissue destruction. Last, research into regenerating periodontal structure lost as a result of disease has had a noteworthy record of progress in the past 25 years. Techniques that utilize bone grafts, root treatments, tissue guiding membranes or polypeptide growth factors have ably indicated that it is  possible to regenerate new attachment structures in humans. As investigators continue to unravel the mysteries of the embryonic development of periodontium, the ability to predictably regenerate lost periodontal attachment structures hold great promise for the future. CONCLUSION A standard of excellence in personalized periodontal care enables us to provide the quality periodontal services our patients deserve. As periodontal health care professionals, we should pride ourselves in providing the care the patient needs to keep his smile healthy. Building a foundation of trust by treating our patients as special individuals is vital to our success. As a periodontal practitioner, we must truly believe that preventive care and education are the keys to optional dental health. We must strive to provide dental health care vs. disease care and overwhelmingly dedicated to provide excellent personalized care and service to make the patient as comfortable and pleasant as possible. GINGIVAL GRAFTING ROOT COVERAGE FRENECTOMY DENTAL IMPLANT PERIODONTAL PLASTIC SURGERY

Drag Racing as dark play Research Paper Example | Topics and Well Written Essays - 1000 words

Drag Racing as dark play - Research Paper Example The movie shows a delivery driver, Kowalsky, who agrees to take a car to San Francisco from Colorado. Kowasky is shown as an aggressive man who has suffered a lot in life and lost all his loved ones. From flash backs in the movie, the audience is told that life has not been easy on him as he suffered injuries in the war with Vietnam and was also convicted of drug charges after he stopped his partner from committing rape. Tired with life, he hits the road at high speed to take out the frustration he had inside him for so many years. Though his intentions were not to hurt anyone on the road, Kowalsky is portrayed as a rebellious man who is willing to take any challenge as it comes. The police soon learn of a speedy driver on the road and the chase between Kowalsky and police begins. He soon becomes very popular and the media starts reporting him on radio and newspapers. The movie at length shows how he dodges the police and manages to avoid the traps they lay for him. After playing all the catch and mouse game, the man with no purpose in life (Kowalsky) intentionally hits his car against a truck and commits suicide (Berra). When I closely analyzed the movie I penetrated that Kowasky hit the road at high speed least realizing the consequences he would have to face. It was just like a usual task only this one had a little aggressive approach to it. Kowalsky did not intend to gain the attention of the cops when he started his journey and a series of events made him a victim to the police. He was a player who did not know the kind of mess he would get in. His actions were abrupt and though he later knew it could get him in trouble, he cared less for it as he started to relish the moment he was living in. It made him feel important and popular and he was much happier to be in a risky state like this than to play safe in isolation (Berra). Cape fear is a classic example of a movie that psychologically explores the elements of deep play. Directed by Martin Scorsese, the movie shows an attorney, Sam, defending his family from a man he once defended in court. Max Cady, a tattooed, heavy smoker and a drunkard was convicted of rape which he believed he did not commit and was not guilty of the crime. He blamed Sam for his recklessness in handling the case and claimed it was because of him that he had to suffer 14 years in prison. Once out of prison, Max starts to stalk Sam and his family. When Sam gets to know this he looks to take help from the police and gets Max charged for stalking him and his family. This infuriates Max even more and he gets more vengeful than ever. It leads Max to kill one of Sam’s associate with whom Sam had an affair. This leaves Sam with no other option but to vacate his home and live in a place far away from the psychotic killer. But Max however follows him and despite all the protection Sam could provide his family with, Max tries to assault them. It ends up in a mess when max is deceived by Sam’s daughter, who he mistook as an accomplice, and is stabbed by her. In the end Sam manages to get rid of Max by killing him in self defense to protect his family (Chibnall) I analyzed elements of deep play in Max’s character. This movie shows how Max starts with a small crime of stalking that leads to bigger crimes of killing people around him. He did not need to kill Sam’s associate but the vengeance against Sam had crossed all

The Case of IBM Assignment Example | Topics and Well Written Essays - 1000 words

The Case of IBM - Assignment Example Description of Louis Gerstner’s implementation style of IBM’s competitive strategy in the early 1990s. The implementation strategy was something of a giant gamble. What Gerstner ultimately attempted to do was to take a failing and unprofitable firm and completely redefine the way in which it marketed itself and integrated with the needs of the consumer/market. As a function of this, he not only drastically reduced the workforce of the multi-national firm, he also resisted the urge to break IBM into smaller companies that would focus on individual market needs; rather, he decided that the strength within the IBM brand name and recognition could help the sum of the components to achieve a higher level of net worth and growth as a single entity. In this way, the business concept of synergy is aptly portrayed. With regards to the competitive strategy, Gerstner reviewed the market and saw that IBM was already far behind the curve with relation to the development and invention of new business products, PCs, printers, memory devices etc. Rather than attempting to expend huge amounts of capit al, much of which had already been lost as a result of several years of severe losses, Gerstner saw the better approach would be to focus upon an area of the market whose potential had yet to be fully tapped; i.e. business and consumer services. What are the implications of the globally integrated enterprise model for marketing managers in Australia and New Zealand subsidiary of IBM? This approach helped to decentralize the decision making process that was engaged in the nations and markets of New Zealand and Australia. Ultimately, although a somewhat dangerous maneuver, this helped to allow a degree of self-determination with respect the best way to integrate with consumer demands and needs within these markets. By allowing such a process to move forward, IBM made a risky gamble that ultimately paid off many times over. By relying on subject matter expects and oversight within these given markets rather than a centralized command and control within IBM headquarters profits from such markets soon rose precipitously and allowed the firm the wherewithal to continue with the bold changes that defined the decade of the 1990’s and the subsequent rebirth and renewed profitability of the firm (Stover, 2005). Discuss the ele ments of the marketing strategy that makes IBM successful in today’s global marketplace These strategies have been briefly touched upon within the preceding 3 answers that this study has touched upon. However, the most important strategy which was mentioned, in the mind of this analyst, is the level to which Gerstner chose to remove all other consideratinos from the table and focus soley upon integrating directly with consumer needs and market demands; rather than focusing upon the old tried and true products that had built IBM into such a formidable

Short Story Essay Example | Topics and Well Written Essays - 2500 words

Short Story - Essay Example One would feel that they had forgotten the terror revolving on their heads. But the truth was that they had learnt to live in terror. The bus-stop was as usual crowded with waiting passengers. Second last in the queue was a boy who kept opening and shutting the lens of his camera while standing at the bus stop. The big, black camera hanging from his neck was the only thing he was carrying. A lose black t-shirt and a pair of worn out baggy jeans pants were hanging over his thin body frame. Natural goatee marked his chin and his face was colourless, ghostly white. He would be barely out of teens but his demeanour gave his face the maturity of forties. He turned the camera around, slapped it a couple of times and tried to adjust the lens again. The boy managed to squeeze his way to the middle of the jam-packed bus with the man virtually on his shoulder. Though it was a pleasant morning in the Poonch district of Kashmir, the insides of the bus were boiling due to the crowd. Wailing infants and shouting women were adding to the heat. Conductor of the bus rushed towards the new entrants and started handing out tickets. ‘No-no, I don’t regret it, he died bravely like a warrior, though he was a common man. He was just about your age and used to carry the same type off camera around his neck. I am really proud that he died on duty, serving the nation....Do you know, he revealed the exact hideout of the enemy to the Indian army unit posted there just before he died? The Government of India has bestowed Gallantry Award on my son... posthumously. It’s just that I miss him too much and cannot stop myself when I see somebody like him....,’ the man’s voice trailed off as he wiped the corners of his eyes with his hands. ‘Hey chap...Oh boy...,’ Habibulah called after the boy but the boy kept walking at a fast pace. The bus had started off again. The man looked at the departing bus and then ran behind the boy.

The Health Insurance Portability And Accountability Act Essay

The Health Insurance Portability And Accountability Act - Essay Example Administrative simplification also necessitates set of laws to defend the privacy of personal health information and the institution of security necessities to protect that information and the progress of average identifiers. In turn to efficiently apply the HIPAA Administrative Simplification provisions, the Governor's bureau has prearranged a statewide plan composed of country organizations that might be influenced by its provisions. The Health Insurance Portability and Accountability Act of 1996 (HIPAA) institutes innovative values for the progress and utilization of health care information. There are three types of principles formed by HIPAA namely privacy, security and administrative simplification. All together, these rules have a foremost impact on the everyday functioning of the state's hospitals and influence almost every part of every individual that presents or pays for health Title I of HIPAA standardizes the accessibility and span of group and entity health insurance strategy. It amends together the Employee Retirement Income Security Act and the Public Health Service Act. Title I moreover confines the boundaries that a group health plan can sets on remuneration for pre-obtainable circumstances. Group health plans might reject to give remuneration connecting to pre-obtainable circumstances for a time of twelve months after the enrollment in the arrangement or eighteen months in the case of delayed enrollment2. Conversely, individuals can diminish this omission period if they had health insurance before signing up in the plan. Title I permits individuals to decrease the omission period by the time that they had "creditable coverage" earlier than signing up in the plan and after any "significant breaks" in coverage. "Creditable coverage" is classified relatively broadly and incorporates almost all group and entity health plans, including Medicare and Medi caid. A "significant break" in coverage is described as any sixty three day phase devoid of any creditable coverage3. A number of health care plans are not liable from Title I necessities, for example enduring health plans and partial scope plans for instance dental or vision plans that are presented individually from the wide-ranging health plan. Still, if such remuneration are a branch of the wide-ranging health plan, then HIPAA applies to such remuneration. For example, if the innovative plan presents dental remuneration, then it should calculate creditable continuous coverage beneath the previous health plan towards any of its omission periods for dental remuneration. HIPAA 3However, an alternate way of estimating

Explain the relevance of segmentation to the 21st century business of Essay

Explain the relevance of segmentation to the 21st century business of your choice - Essay Example New Delhi: PHI Learning Pvt. Ltd. 10 Cant, M., Strydom, W., Jooste, C., and du Plessis, P. 2009. Marketing Management. Cape Twon: Juta and Company Ltd. 10 Dibb, S and Simkin, L. 2013. Market Segmentation Success: Making It Happen! New York: Routledge. 10 Duening,T., Hisrich, R and Lechter, M. 2009. Technology Entrepreneurship: Creating, Capturing, and Protecting Value. Waltham: Academic Press. 11 Hill, C and Jones, G. 2012. Strategic Management: An Integrated Approach. Belmont: Cengage Learning. 11 Jones, C. 2013. Apple's Stock Awards Value Has More Than Doubled Over The Past Three Years. [online] Forbes. Available at: [Accessed 20 October 2010]. 11 McDonald, M. 2012. Market Segmentation: How to Do It and How to Profit from It. New York: John Wiley and Sons. 11 Mohr, J., Sengupta, S and Slater, S. 2010. Marketing of High-technology Products and Innovations. Missoula: Jakki Mohr. 11 Sigal, M. 2010. Apple's segmentation strategy, and the folly of conventional wisdom: Ten years after a n iPod powered rebirth, Apple's run continues unabated. [online] O’Reilly Radar. ... Managers of the marketing departments in most businesses have come up with ingenious ways of ensuring the marketing works, and the business makes profits. Market segmentation is the strategy that has been proven to work miracles in the world's business. The strategy is based on dividing the various clients or customers of the business into various groups. Consumers with the same specifications and needs are grouped together. This makes it easy to address the needs, requirements and issues the clients in the various groups may have (Elsevier, 2002). Market Segmentation in Technology Businesses Market segmentation is one of the best marketing strategies know today. This strategy categorizes clients in different groups making it easy for the companies to address their client needs. In that situation, businesses benefit from increased sales and profitability. Marketing segmentation also has benefits to the consumers. Their needs are well addressed according to their specifications. The i nformation technology industry is comprised of programming, computing, data processing, telecommunications, gaming, networking, the Internet and applications. The information technology industry is different from all the others in several ways. However, targeting potential clientele and segmentation of the market is all the same. For proper market segmentation, the businesses have to do the following. To divide all possible customers into groups: The first thing a technology manufacturer or service provider is to determine the target markets. This should be done according to demographics, geographical, psychological and perception and behavioural variables. The company should also

The Health Insurance Portability And Accountability Act Essay

The Health Insurance Portability And Accountability Act - Essay Example Administrative simplification also necessitates set of laws to defend the privacy of personal health information and the institution of security necessities to protect that information and the progress of average identifiers. In turn to efficiently apply the HIPAA Administrative Simplification provisions, the Governor's bureau has prearranged a statewide plan composed of country organizations that might be influenced by its provisions. The Health Insurance Portability and Accountability Act of 1996 (HIPAA) institutes innovative values for the progress and utilization of health care information. There are three types of principles formed by HIPAA namely privacy, security and administrative simplification. All together, these rules have a foremost impact on the everyday functioning of the state's hospitals and influence almost every part of every individual that presents or pays for health Title I of HIPAA standardizes the accessibility and span of group and entity health insurance strategy. It amends together the Employee Retirement Income Security Act and the Public Health Service Act. Title I moreover confines the boundaries that a group health plan can sets on remuneration for pre-obtainable circumstances. Group health plans might reject to give remuneration connecting to pre-obtainable circumstances for a time of twelve months after the enrollment in the arrangement or eighteen months in the case of delayed enrollment2. Conversely, individuals can diminish this omission period if they had health insurance before signing up in the plan. Title I permits individuals to decrease the omission period by the time that they had "creditable coverage" earlier than signing up in the plan and after any "significant breaks" in coverage. "Creditable coverage" is classified relatively broadly and incorporates almost all group and entity health plans, including Medicare and Medi caid. A "significant break" in coverage is described as any sixty three day phase devoid of any creditable coverage3. A number of health care plans are not liable from Title I necessities, for example enduring health plans and partial scope plans for instance dental or vision plans that are presented individually from the wide-ranging health plan. Still, if such remuneration are a branch of the wide-ranging health plan, then HIPAA applies to such remuneration. For example, if the innovative plan presents dental remuneration, then it should calculate creditable continuous coverage beneath the previous health plan towards any of its omission periods for dental remuneration. HIPAA 3However, an alternate way of estimating

Social networks weave uneasy web for workers Essay

Social networks weave uneasy web for workers - Essay Example ional secrets that are vital for the company’s success and for this reason the HRM feels that there should be ethics of using social networking websites. As well as employers think that use of social networking websites will turn their workers unproductive and less interested in the work. Moreover employers also have the fear of losing organization’s reputation when employees make unsuitable comments about their companies or employers. Despite of the valid reasons employers cannot stop the workers to quit using social networking websites during working hours; it’s a habit which is getting stronger day by day. Although, HRM can find out ways to make valuable use of social networking, which could be beneficial to their organizations rather than prohibiting the use of social webs (Holland 2011). This paper will suggest the ways how HRM can control the use of social networking websites of their workers, what policies should be created for use of such sites and how to make the beneficial use of social networking because on the other hand, it is an efficient source of spreading the business. Social networking is a useful tool, which can be used by companies as a way of communication between supervisors and subordinates. Moreover, social networking can form alliances and workers can help each other in their work by sharing information among them. Due to traditional hierarchy, flow of information among different departments and level of managements were difficult and time consuming and resulted to be the cause of delayed work and decisions. Social networking websites proved to be proficient in this regard as it quickly delivers the message between managers and the employees and the managers can make decisions instantly, without wastage of time. According to Swartz, a corporate social network make the duration of time shorter because these social webs convey the message in minimum time possible. Social networking indirectly decreases the completion time of work

The Contributions of Immigrants to Singapore Essay Example for Free

The Contributions of Immigrants to Singapore Essay Singapore began to open itself up as a centre for entrepot trade. It began to import and export goods for different areas to different parts of the world. These immigrants also provided important support services such as workers in the dockyards, plantations, factories and some even provided daily necessities for traders all over the world. All these contributions of the immigrants helped to maintain Singapore as an attractive trading centre and kept it competitive. Without them, Singapore would not have grown so fast from a backwater island to a bustling island of trade and other commercial activities. Hence, the impact of the coming of the immigrants leading Singapore to a well-grown trading centre was the most important. However, besides the impact of growth of Singapore as a trading centre, there were other social impacts such as acts of philanthropy by rich businessmen. These businessmen from different ethnic groups saw the need to contribute to the well-being of the society and started kind acts such as building schools, hospitals and places of worship for their fellow countrymen. An example would be Tan Tock Seng. Such acts were important as they made lives of the immigrants more bearable and ensured that these immigrants were well taken care off so that they could continue to contribute to Singapore growth. All in all, the most important impact of the coming of the immigrants was the growth of Singapore as a trading centre as it is due to their hard work that Singapore could continue to grow and this would benefit everyone. As for the acts of the philanthropists, some of these acts were given to specific ethnic groups only, hence the impact is not as great as the first.

Reliance Mutual Fund (RMF)

Reliance Mutual Fund (RMF) INTRODUCTION OF RELIANCE MUTUAL FUND Overview Reliance Mutual Fund (RMF) is one of Indias leading Mutual Funds, with Average Assets Under Management (AAUM) of Rs. 1,22,252 CRORES and an investor base of over 72.40 Lacs. (AAUM and investor count as of November 2009) For its 7.3 million investors, RMF offers a well-rounded portfolio of products that meet varying requirements. They are served from offices across 226 locations in India, offices in Dubai, Singapore, Mauritius and UK Reliance Mutual Fund, a part of the Reliance Anil Dhirubhai Ambani Group, is one of the fastest growing mutual funds in the country. RMF offers investors a well-rounded portfolio of products to meet varying investor requirements and has presence in 118 cities across the country. Reliance Mutual Fund constantly endeavors to launch innovative products and customer service initiatives to increase value to investors. Reliance Mutual Fund schemes are managed by Reliance Capital Asset Management Limited., a subsidiary of Reliance Capital Limited, which holds 93.37% of the paid-up capital of RCAM, the balance paid up capital being held by minority shareholders. Reliance Capital Ltd. is one of Indias leading and fastest growing private sector financial services companies, and ranks among the top 3 private sector financial services and banking companies, in terms of net worth. Reliance Capital Ltd. has interests in asset management, life and general insurance, private equity and proprietary investments, stock broking and other financial services. Sponsor: Reliance Capital Limited Trustee: Reliance Capital Trustee Co. Limited Investment Manager or Asset Manager: Reliance Capital Asset Management Limited Statutory Details: The Sponsor, the Trustee and the Investment Manager are incorporated under the Companies Act 1956. Reliance Mutual Fund (RMF) has been established as a trust under the Indian Trusts Act, 1882 with Reliance Capital Limited (RCL), as the Settlor/Sponsor and Reliance Capital Trustee Co. Limited (RCTCL), as the Trustee. RMF has been registered with the Securities Exchange Board of India (SEBI) vide registration number MF/022/95/1 dated June 30, 1995. The name of Reliance Capital Mutual Fund has been changed to Reliance Mutual Fund effective 11th. March 2004 vide SEBIs letter no. IMD/PSP/4958/2004 date 11th. March 2004. Reliance Mutual Fund was formed to launch various schemes under which units are issued to the Public with a view to contribute to the capital market and to provide investors the opportunities to make investments in diversified securities The main objectives of the Trust are: To carry on the activity of a Mutual Fund as may be permitted at law and formulate and devise various collective Schemes of savings and investments for people in India and abroad and also ensure liquidity of investments for the Unit holders; To deploy Funds thus raised so as to help the Unit holders earn reasonable returns on their savings and To take such steps as may be necessary from time to time to realize the effects without any limitation. Risk Factors: Mutual Funds and securities investments are subject to market risks and there is no assurance or guarantee that the objectives of the Scheme will be achieved. As with any investment in securities, the NAV of the Units issued under the Scheme can go up or down depending on the factors and forces affecting the capital markets. Past performance of the Sponsor/AMC/Mutual Fund is not indicative of the future performance of the Scheme. The Sponsor is not responsible or liable for any loss resulting from the operation of the Scheme beyond their initial contribution of Rs.1 lakh towards the setting up of the Mutual Fund and such other accretions and additions to the corpus. The NAV of the Scheme may be affected, interalia, by changes in the market conditions, interest rates, trading volumes, settlement periods and transfer procedures. The Mutual Fund is not assuring that it will make periodical dividend distributions, though it has every intention of doing so. All dividend dist ributions are subject to the availability of distributable surplus in the Scheme. Vision Statement To be a globally respected wealth creator with an emphasis on customer care and a culture of good corporate governance Mission Statement To create and nurture a world-class, high performance environment aimed at delighting our customers Corporate Governance Corporate Governance Policy: Reliance Capital Asset Management Ltd. has a vision of being a leading player in the Mutual Fund business and has achieved significant success and visibility in the market. However, an imperative part of growth and visibility is adherence to Good Conduct in the marketplace. At Reliance Capital Asset Management Ltd., the implementation and observance of ethical processes and policies has helped us in standing up to the scrutiny of our domestic and international investors. Management: The management at Reliance Capital Asset Management Ltd. is committed to good Corporate Governance, which includes transparency and timely dissemination of information to its investors and unit holders. The Board of Directors of RCAM is a professional body, including well-experienced and knowledgeable Independent Members. Regular Audit Committee meetings are conducted to review the operations and performance of the company. Employees: Reliance Capital Asset Management Ltd. has at present, a code of conduct for all its officers. It has a clearly defined prohibition on insider trading policy and regulations. The management believes in the principles of propriety and utmost care is taken while handling public money, making proper and adequate disclosures. All personnel at Reliance Capital Asset Management Ltd are made aware of their rights, obligations and duties as part of the Dealing Policy laid down in terms of SEBI guidelines. They are taken through a well-designed HR program, conducted to impart work ethics, the Code of Conduct, information security, Internet and e-mail usage and a host of other issues. One of the core objectives of Reliance Capital Asset Management Ltd. is to identify issues considered sensitive by global corporate standards, and implement policies/guidelines in conformity with the best practices as an ongoing process. Reliance Mutual Fund Schemes: Equity/Growth Schemes The aim of growth funds is to provide capital appreciation over the medium to long- term. Such schemes normally invest a major part of their corpus in equities. Such funds have comparatively high risks. These schemes provide different options to the investors like dividend option, capital appreciation, etc. and the investors may choose an option depending on their preferences. The investors must indicate the option in the application form. The mutual funds also allow the investors to change the options at a later date. Growth schemes are good for investors having a long-term outlook seeking appreciation over a period of time. Debt/Income Schemes The aim of income funds is to provide regular and steady income to investors. Such schemes generally invest in fixed income securities such as bonds, corporate debentures, Government securities and money market instruments. Such funds are less risky compared to equity schemes. These funds are not affected because of fluctuations in equity markets. However, opportunities of capital appreciation are also limited in such funds. The NAVs of such funds are affected because of change in interest rates in the country. If the interest rates fall, NAVs of such funds are likely to increase in the short run and vice versa. However, long term investors may not bother about these fluctuations. Sector Specific Schemes These are the funds/schemes which invest in the securities of only those sectors or industries as specified in the offer documents. e.g. Pharmaceuticals, Software, Fast Moving Consumer Goods (FMCG), Petroleum stocks, etc. The returns in these funds are dependent on the performance of the respective sectors/industries. While these funds may give higher returns, they are more risky compared to diversified funds. Investors need to keep a watch on the performance of those sectors/industries and must exit at an appropriate time. They may also seek advice of an expert. Exchange Traded Funds (ETFs) Exchange Traded Funds (ETFs) are usually passively managed mutual fund schemes tracking a benchmark index and reflect the performance of that index. These schemes are listed on the stock exchange and therefore have the flexibility of trading like a share on the stock exchange. It can also be looked as a security that tracks an index, a commodity or a basket of assets like an index fund, but trades like a stock on an exchange, thus experiencing price changes throughout the day as it is bought and sold. Fixed Maturity Plans (FMPs) Fixed Maturity Plans (FMPs) are basically debt oriented investment schemes with a pre-specified tenure offered by mutual funds. FMPs invest in a portfolio of debt instruments whose maturity coincides with the maturity of the concerned FMP. The primary objective of a FMP is to generate income while aiming to protect the capital by investing in a portfolio of debt and money market securities. Since FMPs are available with several maturity options, one can invest in the relevant plan depending upon his investment horizon and the requirement of cash flows. Interval Fund / Fixed Maturity Plan Reliance Interval Fund (A Debt Oriented Interval Scheme): The investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the plan with the objective of limiting interest rate volatility. Reliance Fixed Horizon Fund Plan C (A close-ended scheme): The primary investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the scheme with the objective of limiting interest rate volatility. Reliance Fixed Horizon Fund (A close-ended income scheme): The primary investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the scheme with the objective of limiting interest rate volatility. Reliance Fixed Horizon Fund (A closed-ended income scheme): The primary investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the plan with the objective of limiting interest rate volatility. Reliance Fixed Horizon Fund (A closed-ended income scheme): The primary investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the plan with the objective of limiting interest rate volatility. Reliance Fixed Horizon Fund (A closed-ended income scheme): The primary investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the plan with the objective of limiting interest rate volatility. Reliance Fixed Horizon Fund (A closed-ended income scheme): The primary investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the plan with the objective of limiting interest rate volatility. Reliance Fixed Horizon Fund (A closed-ended income scheme): The primary investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the plan with the objective of limiting interest rate volatility. Reliance Fixed Horizon Fund (A closed-ended income scheme): The primary investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the plan with the objective of limiting interest rate volatility. Reliance Fixed Horizon Fund (A closed-ended income scheme): The primary investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the plan with the objective of limiting interest rate volatility. Portfolio management services: Overview Reliance Portfolio Management Services is an exclusive offering from the portfolio management division of Reliance Capital Asset Management Ltd., a wholly owned subsidiary of Reliance Capital Ltd., Reliance Capital Asset Management Ltd. is also the investment manager for Reliance Mutual Fund schemes wherein it manages assets worth over Rs. 42,200 crores (as on Feb 28, 2007) Reliance Portfolio Management Services is a premium financial service, offering innovative exclusive products through discretionary advisory services. Our expertise has earned the trust of thousands of high net-worth individual/ institutional investors and created a family that is constantly growing. Reliance Portfolio Management Services can conduct your investments with true finesse coupled with passion and innovation. Reliance Portfolio Management Services is a part of Reliance Capital Asset Management Ltd., a wholly owned subsidiary of Reliance Capital Ltd. Reliance Capital Ltd. is one of Indias leading and fastest growing private sector financial services companies, and ranks among the top 3 private sector financial services and banking companies, in terms of net worth. Reliance Capital Ltd. has interests in asset management, life and general insurance, private equity and proprietary investments, stock broking and other financial services Organizational philosophy When it comes to managing investments what one needs is the fine harmony and the scale of an orchestra. Essentially, this translates to a special kind of skill that understands the finer nuances and appreciates the subtle notes. Only then can the instrumentation deliver a consistently enhanced performance. Now, you can get that kind of superior orchestration for your investment portfolio. Introducing Reliance Portfolio Management Services (Reliance PMS), a premium financial offering for select investors. An exclusive service, where a diligent team of talented professionals with diverse skill sets orchestrate your investments to deliver optimum returns. And a consistently laudable performance. Investmant philosophy A rich canvas of melodies.. At Reliance PMS you can expect a multitude of innovative investment options to serve varying investment objectives. The spectrum of asset classes traverses from the traditional asset classes, such as equities, fixed income or gold, to emerging ones, such as structured products or realty. Their Aim: To traverse the journey of your wealth creation with you by leveraging these asset options. They constantly endeavor to deliver competitive returns through a conservative and a diligent fund management framework, that is supported by rigorous analysis and a proven investment methodology The keynotes to perfection Minimizing Risks, Optimizing Gains All great scores being with a plan. To make beautiful music and surpass all expectations. Their strategy is quite similar. An increasing investor base is a reflection of the trust that investors repose in us, which we respect. Hence the safety of our investors assets is of utmost priority and this is the foundation of our investment philosophy. At Reliance PMS, they view every portfolio with the diligence of a musician composing a new score. Fine-tuning. Enhancing. Improving. Constantly working towards superior orchestration of your portfolio. Naturally, this is only possible if the foundation is sound. Strong investments, pure harmonies what we believe in Strong melodies call for a fine conductor. Reliance Portfolio Management Services can conduct your investments with utmost perfection. Our investment beliefs form the core of what we do. Our foundation is based on five key elements: Canvas, Concentration, Cash and Flexibility, Customisation and Customer Service. And it is with this rock solid base that we plan a fine crescendo for your investments Reliance PMS advantage: you As a Reliance PMS customer, we get a lot more than just superior portfolio management. We get the advantage of a solid and reputable track record backed by the expertise of a sound and stable investment team. Their philosophy lays considerable emphasis on an intensive research based, bottom-up, stock picking approach with a bias towards customizing the product offerings for our investors and business associates. They strongly believe that our investments should be adaptable enough to succeed in any market situation. Which is why our investment philosophy revolves around a solid bottom-up approach. So its true, when you invest with Reliance PMS, its certain that you will have all your investments in perfect sync. The composers score fund management Process All great scores begin with a plan. To make beautiful music and surpass all expectations. Their process is quite similar. All potential investment opportunities are subjected to extensive research, which includes analysis of various macro and micro economic indicators, related to specific sector company and or industry. This coupled with company visits and extensive interaction facilitates a data pool, which becomes the foundation of the process. Following are various services or investment schemes offered by Reliance Portfolio Management: 1). Absolute freedom option: This investment option is a highly flexible one with a very direct focus. To make the most of investment openings across a wide gamut of large cap, mid cap and small cap stocks. The aim of this product is to deliver positive absolute returns. It plans to do this by focusing on research based value investing to cover potentially investment-worthy companies. Investment Time Horizon: 3 years more Minimum Investment Amount : Resident Indian: INR 1 Crore Non Resident Indian: INR 2 Crores 2). Large cap option: This portfolio model endeavors to generate capital appreciation by investing in companies drawn primarily from the Top 250 companies. These companies are ranked on the basis of market capitalization. The focus over here is on companies with a proven track record and a favorable medium to long-term outlook. Investment Time Horizon: 3 years more Minimum Investment Amount : Resident Indian: INR 1 Crore Non Resident Indian: INR 2 Crores 3). Small Mid cap option: Capital appreciation through bottom up stock picking is of priority here with a special emphasis on the small and mid-cap space. Incisive and keen research is the backbone of this product. A dedicated research team will initiate portfolio building by discovering businesses that are relatively new and less tracked. Investment Time Horizon: 3 years more Minimum Investment Amount : Resident Indian: INR 1 Crore Non Resident Indian: INR 2 Crores 4). Concentrated option: The investment objective of concentrated option is to achieve long term capital appreciation from equity and equity related investments. This investment option endeavors to invest disproportionate corpus in large and mid cap high growth companies that would be able to compound wealth over medium to long term. Investment Time Horizon: 3 years more Minimum Investment Amount: Resident Indian: Resident Indian: INR 1 Crore Tranche 1: INR 50 Lacs Tranche 2: INR 25 Lacs* Tranche 3: INR 25 Lacs* Non Resident Indian: INR 1 Crores 5). Emerging sector opportunity option: The Trinity Option which is a part of Emerging Sector Opportunity Option shall invest in a combination of sectors in order to cater to specific investor requirements and market conditions. The Trinity Series will look at investment opportunities in Natural Resources, Infrastructure Capital Goods and Financial Services. The Trinity Series offer the investors an opportunity to be part of the emerging sectors which would be the engines of growth and key drivers of the Indian economy Investment Time Horizon: 3 years more Minimum Investment Amount : Resident Indian: INR 1 Crore Non Resident Indian: INR 1 Crores Fixed income schemes under portfolio management services: All Season Debt Shield Aggressive Returns Option: A highly flexible investment option, which offers a diversified investment portfolio across ratings and the yield curve. Fixed Maturity Option: A relatively protective investment option with investments predominantly locked for the duration of the scheme. In certain scenarios, there might be partial redemption allowed, without a significant impact on the portfolio returns. Liquidity Option: The underlying tone of this investment option is to essentially provide the investors with superior returns as compared to traditional open-ended money market schemes. Blended Debt Plus Best of Funds Option Under this option, investments shall be made in units of different mutual funds. This option is designed to achieve even greater diversification than traditional mutual funds. Structured products solution: Structured Products are Investment instruments that combine at least one derivative with assets such as equity and fixed income securities. Such products are fast emerging as an alternate asset class among HNI/ Institutional investors providing opportunities that capture potential upsides of the equity universe with capital protection. Customized solutions: At Reliance PMS believe in delivering more than what the customer expects, customized solutions are just a step towards it. Customized solutions are investments specially created to meet needs that cannot be met from the standardized financial instruments available in the market. Customized solutions capture the characteristics of traditional and nontraditional investments with financial instruments. The strategic combination of these components provides control and flexibility to address those investors whose investment objective is not met through traditional investments available. AMC (Asset Management Company) of Reliance Mutual fund: A company that invests its clients pooled fundinto securities that match its declared financial objectives. Asset management companies provide investors with more diversification and investing options than they would have by themselves. Mutual funds, hedge funds andpension plans are all run by asset management companies. These companies earn income by charging service fees to their clients. AMCs offer their clients more diversificationbecause they have a larger pool of resources than the individual investor.Pooling assets together and paying out proportional returns allows investors to avoid minimum investment requirements often required when purchasing securities on their own,as well as the ability toinvest in a larger set of securities with a smaller investment AMC has to discharge mainly three functions as under: Taking investment decisions and making investments of the funds through market dealer/brokers in the secondary market securities or directly in the primary capital market or money market instruments Realize fund position by taking account of all receivables and realizations, moving corporate actions involving declaration of dividends,etc to compensate investors for their investments in units; and Maintaining proper accounting and information for pricing the units and arriving at net asset value (NAV), the information about the listed schemes and the transactions of units in the secondary market. AMC has to feed back the trustees about its fund management operations and has to maintain a perfect information system. Structure of AMC: RCAM has been appointed as the Asset Management Company of Reliance Mutual Fund by The Trustee vide Investment Management Agreement (IMA) dated May 12, 1995 and executed between Reliance Capital Trustee Co. Limited and Reliance Capital Asset Management Ltd. and amended on August 12, 1997 in line with SEBI (Mutual Funds) Regulations, 1996). Reliance Capital Asset Management Ltd.(RCAM) is an unlisted Public Limited Company incorporated under the Companies Act, 1956 on February 24, 1995, having its registered office at Reliance House, Near. Mardia Plaza, Off. C.G. Road, Ahmedabad, 380 006 and its Corporate Office at One Indiabulls Centre, Tower 1, Jupiter Mills Compound , 841, Senapati Bapat Marg, Elphinstone Road, Mumbai 400 013. Directors of the company include Amitabh Jhunjhunwala, a senior executive of ADAG. Amitabh Chaturvedi is the managing director of the AMC. As of end August 2006, Reliance mutual fund has Rs 28,753 crore of assets under management. Reliance Equity Fund, launched by Reliance MF in early 2006, is the largest mutual find scheme in the country with a fund size of over Rs 5,500 crore. The net worth of the Asset Management Company based on audited accounts as on March 31, 2009 is Rs. 841.32 Crore. Here is a list of mutual funds of Reliance which includes Debt/Income Funds , Equity Funds and Sector Specific Funds. Latest NAV Scheme Name NAV (Net Asset Value) Date Reliance Medium Term Fund-Retail Plan Growth Plan Bonus Option 13.4254 03-Dec-2009 Reliance Medium Term Fund-Retail Plan Growth Plan Growth Option 18.7981 03-Dec-2009 Reliance Medium Term Fund-Retail Plan Monthly Dividend Plan 10.3827 03-Dec-2009 Reliance Medium Term Fund-Retail Plan Quarterly Dividend Plan 10.8016 03-Dec-2009 Reliance NRI Income Fund-Dividend Plan-Dividend Option 11.8741 03-Dec-2009 Reliance NRI Income Fund-Growth Plan-Growth Option 11.8741 03-Dec-2009 Reliance Short Term Fund-Dividend Re-investment Plan 10.6417 03-Dec-2009 Reliance Short Term Fund-Growth Plan 17.1406 03-Dec-2009 Reliance Short Term Fund-Quarterly Dividend Plan 13.5299 03-Dec-2009 Reliance Banking Fund-Dividend Plan-Dividend Option 31.2926 03-Dec-2009 Reliance Banking Fund-Growth Plan-Bonus Option 78.4123 03-Dec-2009 Reliance Banking Fund-Growth Plan-Growth Option 78.4123 03-Dec-2009 Reliance Diversified Power Sector Fund-Dividend Plan-Dividend 47.6648 03-Dec-2009 Reliance Diversified Power Sector Fund-Growth-Bonus 76.6486 03-Dec-2009 Reliance Diversified Power Sector Fund-Growth-Growth 76.6486 03-Dec-2009 Reliance Equity Fund-Dividend Plan-Dividend Option 15.1151 03-Dec-2009 Reliance Equity Fund-Growth Plan-Bonus Option 15.1151 03-Dec-2009 Reliance Equity Fund-Growth Plan-Growth Option 15.1151 03-Dec-2009 Reliance Equity Opportunities Fund-Dividend Plan-Dividend Option 19.3456 03-Dec-2009 Reliance Equity Opportunities Fund-Growth Plan-Bonus Option 27.3863 03-Dec-2009 Reliance Equity Opportunities Fund-Growth Plan-Growth Option 27.3863 03-Dec-2009 Reliance Growth Fund-Dividend Plan-(D) 53.3177 03-Dec-2009 Reliance Growth Fund-Growth Plan-Bonus Option 68.9535 03-Dec-2009 Reliance Growth Fund-Growth Plan-Growth Option 415.6732 03-Dec-2009 Reliance Media Entertainment Fund-Dividend Plan-Dividend Option 18.0409 03-Dec-2009 Reliance Media Entertainment Fund-Growth Plan-Bonus Option 2 Reliance Mutual Fund (RMF) Reliance Mutual Fund (RMF) INTRODUCTION OF RELIANCE MUTUAL FUND Overview Reliance Mutual Fund (RMF) is one of Indias leading Mutual Funds, with Average Assets Under Management (AAUM) of Rs. 1,22,252 CRORES and an investor base of over 72.40 Lacs. (AAUM and investor count as of November 2009) For its 7.3 million investors, RMF offers a well-rounded portfolio of products that meet varying requirements. They are served from offices across 226 locations in India, offices in Dubai, Singapore, Mauritius and UK Reliance Mutual Fund, a part of the Reliance Anil Dhirubhai Ambani Group, is one of the fastest growing mutual funds in the country. RMF offers investors a well-rounded portfolio of products to meet varying investor requirements and has presence in 118 cities across the country. Reliance Mutual Fund constantly endeavors to launch innovative products and customer service initiatives to increase value to investors. Reliance Mutual Fund schemes are managed by Reliance Capital Asset Management Limited., a subsidiary of Reliance Capital Limited, which holds 93.37% of the paid-up capital of RCAM, the balance paid up capital being held by minority shareholders. Reliance Capital Ltd. is one of Indias leading and fastest growing private sector financial services companies, and ranks among the top 3 private sector financial services and banking companies, in terms of net worth. Reliance Capital Ltd. has interests in asset management, life and general insurance, private equity and proprietary investments, stock broking and other financial services. Sponsor: Reliance Capital Limited Trustee: Reliance Capital Trustee Co. Limited Investment Manager or Asset Manager: Reliance Capital Asset Management Limited Statutory Details: The Sponsor, the Trustee and the Investment Manager are incorporated under the Companies Act 1956. Reliance Mutual Fund (RMF) has been established as a trust under the Indian Trusts Act, 1882 with Reliance Capital Limited (RCL), as the Settlor/Sponsor and Reliance Capital Trustee Co. Limited (RCTCL), as the Trustee. RMF has been registered with the Securities Exchange Board of India (SEBI) vide registration number MF/022/95/1 dated June 30, 1995. The name of Reliance Capital Mutual Fund has been changed to Reliance Mutual Fund effective 11th. March 2004 vide SEBIs letter no. IMD/PSP/4958/2004 date 11th. March 2004. Reliance Mutual Fund was formed to launch various schemes under which units are issued to the Public with a view to contribute to the capital market and to provide investors the opportunities to make investments in diversified securities The main objectives of the Trust are: To carry on the activity of a Mutual Fund as may be permitted at law and formulate and devise various collective Schemes of savings and investments for people in India and abroad and also ensure liquidity of investments for the Unit holders; To deploy Funds thus raised so as to help the Unit holders earn reasonable returns on their savings and To take such steps as may be necessary from time to time to realize the effects without any limitation. Risk Factors: Mutual Funds and securities investments are subject to market risks and there is no assurance or guarantee that the objectives of the Scheme will be achieved. As with any investment in securities, the NAV of the Units issued under the Scheme can go up or down depending on the factors and forces affecting the capital markets. Past performance of the Sponsor/AMC/Mutual Fund is not indicative of the future performance of the Scheme. The Sponsor is not responsible or liable for any loss resulting from the operation of the Scheme beyond their initial contribution of Rs.1 lakh towards the setting up of the Mutual Fund and such other accretions and additions to the corpus. The NAV of the Scheme may be affected, interalia, by changes in the market conditions, interest rates, trading volumes, settlement periods and transfer procedures. The Mutual Fund is not assuring that it will make periodical dividend distributions, though it has every intention of doing so. All dividend dist ributions are subject to the availability of distributable surplus in the Scheme. Vision Statement To be a globally respected wealth creator with an emphasis on customer care and a culture of good corporate governance Mission Statement To create and nurture a world-class, high performance environment aimed at delighting our customers Corporate Governance Corporate Governance Policy: Reliance Capital Asset Management Ltd. has a vision of being a leading player in the Mutual Fund business and has achieved significant success and visibility in the market. However, an imperative part of growth and visibility is adherence to Good Conduct in the marketplace. At Reliance Capital Asset Management Ltd., the implementation and observance of ethical processes and policies has helped us in standing up to the scrutiny of our domestic and international investors. Management: The management at Reliance Capital Asset Management Ltd. is committed to good Corporate Governance, which includes transparency and timely dissemination of information to its investors and unit holders. The Board of Directors of RCAM is a professional body, including well-experienced and knowledgeable Independent Members. Regular Audit Committee meetings are conducted to review the operations and performance of the company. Employees: Reliance Capital Asset Management Ltd. has at present, a code of conduct for all its officers. It has a clearly defined prohibition on insider trading policy and regulations. The management believes in the principles of propriety and utmost care is taken while handling public money, making proper and adequate disclosures. All personnel at Reliance Capital Asset Management Ltd are made aware of their rights, obligations and duties as part of the Dealing Policy laid down in terms of SEBI guidelines. They are taken through a well-designed HR program, conducted to impart work ethics, the Code of Conduct, information security, Internet and e-mail usage and a host of other issues. One of the core objectives of Reliance Capital Asset Management Ltd. is to identify issues considered sensitive by global corporate standards, and implement policies/guidelines in conformity with the best practices as an ongoing process. Reliance Mutual Fund Schemes: Equity/Growth Schemes The aim of growth funds is to provide capital appreciation over the medium to long- term. Such schemes normally invest a major part of their corpus in equities. Such funds have comparatively high risks. These schemes provide different options to the investors like dividend option, capital appreciation, etc. and the investors may choose an option depending on their preferences. The investors must indicate the option in the application form. The mutual funds also allow the investors to change the options at a later date. Growth schemes are good for investors having a long-term outlook seeking appreciation over a period of time. Debt/Income Schemes The aim of income funds is to provide regular and steady income to investors. Such schemes generally invest in fixed income securities such as bonds, corporate debentures, Government securities and money market instruments. Such funds are less risky compared to equity schemes. These funds are not affected because of fluctuations in equity markets. However, opportunities of capital appreciation are also limited in such funds. The NAVs of such funds are affected because of change in interest rates in the country. If the interest rates fall, NAVs of such funds are likely to increase in the short run and vice versa. However, long term investors may not bother about these fluctuations. Sector Specific Schemes These are the funds/schemes which invest in the securities of only those sectors or industries as specified in the offer documents. e.g. Pharmaceuticals, Software, Fast Moving Consumer Goods (FMCG), Petroleum stocks, etc. The returns in these funds are dependent on the performance of the respective sectors/industries. While these funds may give higher returns, they are more risky compared to diversified funds. Investors need to keep a watch on the performance of those sectors/industries and must exit at an appropriate time. They may also seek advice of an expert. Exchange Traded Funds (ETFs) Exchange Traded Funds (ETFs) are usually passively managed mutual fund schemes tracking a benchmark index and reflect the performance of that index. These schemes are listed on the stock exchange and therefore have the flexibility of trading like a share on the stock exchange. It can also be looked as a security that tracks an index, a commodity or a basket of assets like an index fund, but trades like a stock on an exchange, thus experiencing price changes throughout the day as it is bought and sold. Fixed Maturity Plans (FMPs) Fixed Maturity Plans (FMPs) are basically debt oriented investment schemes with a pre-specified tenure offered by mutual funds. FMPs invest in a portfolio of debt instruments whose maturity coincides with the maturity of the concerned FMP. The primary objective of a FMP is to generate income while aiming to protect the capital by investing in a portfolio of debt and money market securities. Since FMPs are available with several maturity options, one can invest in the relevant plan depending upon his investment horizon and the requirement of cash flows. Interval Fund / Fixed Maturity Plan Reliance Interval Fund (A Debt Oriented Interval Scheme): The investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the plan with the objective of limiting interest rate volatility. Reliance Fixed Horizon Fund Plan C (A close-ended scheme): The primary investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the scheme with the objective of limiting interest rate volatility. Reliance Fixed Horizon Fund (A close-ended income scheme): The primary investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the scheme with the objective of limiting interest rate volatility. Reliance Fixed Horizon Fund (A closed-ended income scheme): The primary investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the plan with the objective of limiting interest rate volatility. Reliance Fixed Horizon Fund (A closed-ended income scheme): The primary investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the plan with the objective of limiting interest rate volatility. Reliance Fixed Horizon Fund (A closed-ended income scheme): The primary investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the plan with the objective of limiting interest rate volatility. Reliance Fixed Horizon Fund (A closed-ended income scheme): The primary investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the plan with the objective of limiting interest rate volatility. Reliance Fixed Horizon Fund (A closed-ended income scheme): The primary investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the plan with the objective of limiting interest rate volatility. Reliance Fixed Horizon Fund (A closed-ended income scheme): The primary investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the plan with the objective of limiting interest rate volatility. Reliance Fixed Horizon Fund (A closed-ended income scheme): The primary investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the plan with the objective of limiting interest rate volatility. Portfolio management services: Overview Reliance Portfolio Management Services is an exclusive offering from the portfolio management division of Reliance Capital Asset Management Ltd., a wholly owned subsidiary of Reliance Capital Ltd., Reliance Capital Asset Management Ltd. is also the investment manager for Reliance Mutual Fund schemes wherein it manages assets worth over Rs. 42,200 crores (as on Feb 28, 2007) Reliance Portfolio Management Services is a premium financial service, offering innovative exclusive products through discretionary advisory services. Our expertise has earned the trust of thousands of high net-worth individual/ institutional investors and created a family that is constantly growing. Reliance Portfolio Management Services can conduct your investments with true finesse coupled with passion and innovation. Reliance Portfolio Management Services is a part of Reliance Capital Asset Management Ltd., a wholly owned subsidiary of Reliance Capital Ltd. Reliance Capital Ltd. is one of Indias leading and fastest growing private sector financial services companies, and ranks among the top 3 private sector financial services and banking companies, in terms of net worth. Reliance Capital Ltd. has interests in asset management, life and general insurance, private equity and proprietary investments, stock broking and other financial services Organizational philosophy When it comes to managing investments what one needs is the fine harmony and the scale of an orchestra. Essentially, this translates to a special kind of skill that understands the finer nuances and appreciates the subtle notes. Only then can the instrumentation deliver a consistently enhanced performance. Now, you can get that kind of superior orchestration for your investment portfolio. Introducing Reliance Portfolio Management Services (Reliance PMS), a premium financial offering for select investors. An exclusive service, where a diligent team of talented professionals with diverse skill sets orchestrate your investments to deliver optimum returns. And a consistently laudable performance. Investmant philosophy A rich canvas of melodies.. At Reliance PMS you can expect a multitude of innovative investment options to serve varying investment objectives. The spectrum of asset classes traverses from the traditional asset classes, such as equities, fixed income or gold, to emerging ones, such as structured products or realty. Their Aim: To traverse the journey of your wealth creation with you by leveraging these asset options. They constantly endeavor to deliver competitive returns through a conservative and a diligent fund management framework, that is supported by rigorous analysis and a proven investment methodology The keynotes to perfection Minimizing Risks, Optimizing Gains All great scores being with a plan. To make beautiful music and surpass all expectations. Their strategy is quite similar. An increasing investor base is a reflection of the trust that investors repose in us, which we respect. Hence the safety of our investors assets is of utmost priority and this is the foundation of our investment philosophy. At Reliance PMS, they view every portfolio with the diligence of a musician composing a new score. Fine-tuning. Enhancing. Improving. Constantly working towards superior orchestration of your portfolio. Naturally, this is only possible if the foundation is sound. Strong investments, pure harmonies what we believe in Strong melodies call for a fine conductor. Reliance Portfolio Management Services can conduct your investments with utmost perfection. Our investment beliefs form the core of what we do. Our foundation is based on five key elements: Canvas, Concentration, Cash and Flexibility, Customisation and Customer Service. And it is with this rock solid base that we plan a fine crescendo for your investments Reliance PMS advantage: you As a Reliance PMS customer, we get a lot more than just superior portfolio management. We get the advantage of a solid and reputable track record backed by the expertise of a sound and stable investment team. Their philosophy lays considerable emphasis on an intensive research based, bottom-up, stock picking approach with a bias towards customizing the product offerings for our investors and business associates. They strongly believe that our investments should be adaptable enough to succeed in any market situation. Which is why our investment philosophy revolves around a solid bottom-up approach. So its true, when you invest with Reliance PMS, its certain that you will have all your investments in perfect sync. The composers score fund management Process All great scores begin with a plan. To make beautiful music and surpass all expectations. Their process is quite similar. All potential investment opportunities are subjected to extensive research, which includes analysis of various macro and micro economic indicators, related to specific sector company and or industry. This coupled with company visits and extensive interaction facilitates a data pool, which becomes the foundation of the process. Following are various services or investment schemes offered by Reliance Portfolio Management: 1). Absolute freedom option: This investment option is a highly flexible one with a very direct focus. To make the most of investment openings across a wide gamut of large cap, mid cap and small cap stocks. The aim of this product is to deliver positive absolute returns. It plans to do this by focusing on research based value investing to cover potentially investment-worthy companies. Investment Time Horizon: 3 years more Minimum Investment Amount : Resident Indian: INR 1 Crore Non Resident Indian: INR 2 Crores 2). Large cap option: This portfolio model endeavors to generate capital appreciation by investing in companies drawn primarily from the Top 250 companies. These companies are ranked on the basis of market capitalization. The focus over here is on companies with a proven track record and a favorable medium to long-term outlook. Investment Time Horizon: 3 years more Minimum Investment Amount : Resident Indian: INR 1 Crore Non Resident Indian: INR 2 Crores 3). Small Mid cap option: Capital appreciation through bottom up stock picking is of priority here with a special emphasis on the small and mid-cap space. Incisive and keen research is the backbone of this product. A dedicated research team will initiate portfolio building by discovering businesses that are relatively new and less tracked. Investment Time Horizon: 3 years more Minimum Investment Amount : Resident Indian: INR 1 Crore Non Resident Indian: INR 2 Crores 4). Concentrated option: The investment objective of concentrated option is to achieve long term capital appreciation from equity and equity related investments. This investment option endeavors to invest disproportionate corpus in large and mid cap high growth companies that would be able to compound wealth over medium to long term. Investment Time Horizon: 3 years more Minimum Investment Amount: Resident Indian: Resident Indian: INR 1 Crore Tranche 1: INR 50 Lacs Tranche 2: INR 25 Lacs* Tranche 3: INR 25 Lacs* Non Resident Indian: INR 1 Crores 5). Emerging sector opportunity option: The Trinity Option which is a part of Emerging Sector Opportunity Option shall invest in a combination of sectors in order to cater to specific investor requirements and market conditions. The Trinity Series will look at investment opportunities in Natural Resources, Infrastructure Capital Goods and Financial Services. The Trinity Series offer the investors an opportunity to be part of the emerging sectors which would be the engines of growth and key drivers of the Indian economy Investment Time Horizon: 3 years more Minimum Investment Amount : Resident Indian: INR 1 Crore Non Resident Indian: INR 1 Crores Fixed income schemes under portfolio management services: All Season Debt Shield Aggressive Returns Option: A highly flexible investment option, which offers a diversified investment portfolio across ratings and the yield curve. Fixed Maturity Option: A relatively protective investment option with investments predominantly locked for the duration of the scheme. In certain scenarios, there might be partial redemption allowed, without a significant impact on the portfolio returns. Liquidity Option: The underlying tone of this investment option is to essentially provide the investors with superior returns as compared to traditional open-ended money market schemes. Blended Debt Plus Best of Funds Option Under this option, investments shall be made in units of different mutual funds. This option is designed to achieve even greater diversification than traditional mutual funds. Structured products solution: Structured Products are Investment instruments that combine at least one derivative with assets such as equity and fixed income securities. Such products are fast emerging as an alternate asset class among HNI/ Institutional investors providing opportunities that capture potential upsides of the equity universe with capital protection. Customized solutions: At Reliance PMS believe in delivering more than what the customer expects, customized solutions are just a step towards it. Customized solutions are investments specially created to meet needs that cannot be met from the standardized financial instruments available in the market. Customized solutions capture the characteristics of traditional and nontraditional investments with financial instruments. The strategic combination of these components provides control and flexibility to address those investors whose investment objective is not met through traditional investments available. AMC (Asset Management Company) of Reliance Mutual fund: A company that invests its clients pooled fundinto securities that match its declared financial objectives. Asset management companies provide investors with more diversification and investing options than they would have by themselves. Mutual funds, hedge funds andpension plans are all run by asset management companies. These companies earn income by charging service fees to their clients. AMCs offer their clients more diversificationbecause they have a larger pool of resources than the individual investor.Pooling assets together and paying out proportional returns allows investors to avoid minimum investment requirements often required when purchasing securities on their own,as well as the ability toinvest in a larger set of securities with a smaller investment AMC has to discharge mainly three functions as under: Taking investment decisions and making investments of the funds through market dealer/brokers in the secondary market securities or directly in the primary capital market or money market instruments Realize fund position by taking account of all receivables and realizations, moving corporate actions involving declaration of dividends,etc to compensate investors for their investments in units; and Maintaining proper accounting and information for pricing the units and arriving at net asset value (NAV), the information about the listed schemes and the transactions of units in the secondary market. AMC has to feed back the trustees about its fund management operations and has to maintain a perfect information system. Structure of AMC: RCAM has been appointed as the Asset Management Company of Reliance Mutual Fund by The Trustee vide Investment Management Agreement (IMA) dated May 12, 1995 and executed between Reliance Capital Trustee Co. Limited and Reliance Capital Asset Management Ltd. and amended on August 12, 1997 in line with SEBI (Mutual Funds) Regulations, 1996). Reliance Capital Asset Management Ltd.(RCAM) is an unlisted Public Limited Company incorporated under the Companies Act, 1956 on February 24, 1995, having its registered office at Reliance House, Near. Mardia Plaza, Off. C.G. Road, Ahmedabad, 380 006 and its Corporate Office at One Indiabulls Centre, Tower 1, Jupiter Mills Compound , 841, Senapati Bapat Marg, Elphinstone Road, Mumbai 400 013. Directors of the company include Amitabh Jhunjhunwala, a senior executive of ADAG. Amitabh Chaturvedi is the managing director of the AMC. As of end August 2006, Reliance mutual fund has Rs 28,753 crore of assets under management. Reliance Equity Fund, launched by Reliance MF in early 2006, is the largest mutual find scheme in the country with a fund size of over Rs 5,500 crore. The net worth of the Asset Management Company based on audited accounts as on March 31, 2009 is Rs. 841.32 Crore. Here is a list of mutual funds of Reliance which includes Debt/Income Funds , Equity Funds and Sector Specific Funds. Latest NAV Scheme Name NAV (Net Asset Value) Date Reliance Medium Term Fund-Retail Plan Growth Plan Bonus Option 13.4254 03-Dec-2009 Reliance Medium Term Fund-Retail Plan Growth Plan Growth Option 18.7981 03-Dec-2009 Reliance Medium Term Fund-Retail Plan Monthly Dividend Plan 10.3827 03-Dec-2009 Reliance Medium Term Fund-Retail Plan Quarterly Dividend Plan 10.8016 03-Dec-2009 Reliance NRI Income Fund-Dividend Plan-Dividend Option 11.8741 03-Dec-2009 Reliance NRI Income Fund-Growth Plan-Growth Option 11.8741 03-Dec-2009 Reliance Short Term Fund-Dividend Re-investment Plan 10.6417 03-Dec-2009 Reliance Short Term Fund-Growth Plan 17.1406 03-Dec-2009 Reliance Short Term Fund-Quarterly Dividend Plan 13.5299 03-Dec-2009 Reliance Banking Fund-Dividend Plan-Dividend Option 31.2926 03-Dec-2009 Reliance Banking Fund-Growth Plan-Bonus Option 78.4123 03-Dec-2009 Reliance Banking Fund-Growth Plan-Growth Option 78.4123 03-Dec-2009 Reliance Diversified Power Sector Fund-Dividend Plan-Dividend 47.6648 03-Dec-2009 Reliance Diversified Power Sector Fund-Growth-Bonus 76.6486 03-Dec-2009 Reliance Diversified Power Sector Fund-Growth-Growth 76.6486 03-Dec-2009 Reliance Equity Fund-Dividend Plan-Dividend Option 15.1151 03-Dec-2009 Reliance Equity Fund-Growth Plan-Bonus Option 15.1151 03-Dec-2009 Reliance Equity Fund-Growth Plan-Growth Option 15.1151 03-Dec-2009 Reliance Equity Opportunities Fund-Dividend Plan-Dividend Option 19.3456 03-Dec-2009 Reliance Equity Opportunities Fund-Growth Plan-Bonus Option 27.3863 03-Dec-2009 Reliance Equity Opportunities Fund-Growth Plan-Growth Option 27.3863 03-Dec-2009 Reliance Growth Fund-Dividend Plan-(D) 53.3177 03-Dec-2009 Reliance Growth Fund-Growth Plan-Bonus Option 68.9535 03-Dec-2009 Reliance Growth Fund-Growth Plan-Growth Option 415.6732 03-Dec-2009 Reliance Media Entertainment Fund-Dividend Plan-Dividend Option 18.0409 03-Dec-2009 Reliance Media Entertainment Fund-Growth Plan-Bonus Option 2